From "Rico Suave" hitmaker to Billboard Power Player, Mejía spearheads Latin music expansion with landmark hits like "Gata Only" by FloyyMenor & Chris MJ.
The independent label and distributor, which previously used Merlin for its TikTok license, has reached a deal with the short-form video app individually.
The contest's winner will walk away with an artist package deal with UM valued at $250,000.
The music industry veteran most recently served as EVP at Def Jam Recordings
Under the tutelage of Steve Stoute, the launch of Nine+ Records will allow Davido to start a new path as an executive.
Nigerian American rapper Tobe Nwigwe and Nigerian producer Sarz are set to perform at UnitedMasters' "Live From Lagos" concert on Thursday.
UnitedMasters and Sarz have partnered on the producer's 1789 imprint in an effort to empower African artists and allow them to expand their music globally.
The song, which was removed from Spotify over a rights issue, is back up, while the Mississippi MC has decided to remain with UnitedMasters for now.
In partnership with UnitedMasters, the soda brand identified 12 developing artists who will be provided with performance opportunities, mentorship and more.
