The publisher also acknowledges that "the disruption is difficult for some of you" but says its battle with TikTok is "critical."
Department heads in promotion and communications at Interscope and Def Jam are among those who have been let go.
With leaner staffs, “you either need to spread your remaining staff more thinly or serve a smaller roster,” one executive says.
Chairman/CEO Lucian Grainge said the social media app is just one piece "of the multidisciplinary jigsaw where we promote and market our music globally."
In an earnings call today, UMG said the cuts would result in 250 million euros ($271 million) in savings by the end of 2026. The number of people affected was not disclosed.
UMG also reported publishing revenues rose 8.7% for both the full year and the most recent quarter.
Developing artists distributed through Universal and Virgin are relying on workaround measures and "tricks" to keep using the platform.
Tracks featuring Universal Music Publishing Group songwriters are now getting pulled as well.
“Artists impacted by this are just being more creative on TikTok about how they’re getting music out,” says one digital marketer.
