Pico Cibelli spent more than a decade at Sony Music Italy and another 10 years at Universal Music.
WMG's newest CEO, YouTube veteran Robert Kyncl, joins the company on Jan. 1
WMG's fourth quarter revenues grew 16% overall on strong recorded music and publishing growth.
The label says the signing is a major first step in its push to discover talent from the MENA region and introduce artists to global audiences.
The new imprint will begin by rolling out an Africa-focused album, with India next.
Moon Projects, a label and creative agency, has already seen success on the label side by launching the career of Em Beihold with Republic Records.
Warner Music Group is the only major label that appears to have complied with the law as of yet.
New venture will allow investors to buy fractional shares in iconic artists' song rights.
Investors bet Apple's move will trigger higher prices for streaming industry-wide.
Edwards' upcoming album, Crashlanded, will release Nov. 4.
