Santini assumes the role after working as VP of Brand Partnerships & Ad Sync since joining the label in 2020.
Rhino will release Dreams Do Come True: When George Benson Meets Robert Farnon on June 14.
UMG's label reorganization creates a new paradigm for record label market share, while Warner Records' massive quarter sees it fly up the rankings.
The country artist was previously signed to Columbia Records.
The company launches with two artist signings: Dipper and Wesko.
Last June, the burgeoning Detroit star topped the Heatseekers Albums chart with his latest offering Ganger.
“We went against some industry norms with no advance singles or videos, but it turned out to be the exact right way to roll it all out,” says Miles Gersh.
Carless describes creating his new label as his "lifelong mission."
Also this week: Believe taps a publishing CEO, Rostrum Records appoints a head of marketing and more.
Also this week: Exceleration Music hires a creative director, Bucks Music Group appoints a head of media and more.
