The new direction includes new leadership for HYBE's companies in Korea and Japan, updates to its Weverse platform and new global and tech initiatives, among others.
Weverse Company president Joon Choi discusses the superstar's onboarding and what lies ahead for the influential platform as it continues expanding beyond K-pop.
The social media platform "will aggressively work on raising the market awareness" in the United States in 2024, says its president, Joon Choi.
HYBE is the second-largest single shareholder in SM, following a failed bid to take over the company earlier this year.
After losing its bid for a controlling stake in the K-pop agency to rival bidder Kakao, HYBE has struck a platform collaboration with its former target.
