The signing follows the Colombian star's recent move to part ways with his longtime manager.
Past recipients of the International Music Person of the Year honor include Monte and Avery Lipman, Daniel Glass and Steve Schnur.
Also this week: Audacy’s C-suite continues to turn over, Range launches a new composer division and WME has a new senior director of external relations.
The singer, rapper and actor will be represented by the agency globally.
The private equity firm says the all-in value of the company — which owns talent agency WME, marketing agency 160over90 and brand licensing agency IMG — is $25 billion.
Josh Kurfist on a tough 2024 and what the concert business can learn from Morgan Wallen.
Vega is based in Miami while Schulcz works out of the agency's Los Angeles office.
The veteran agent brings artist clients including Chris Janson, Craig Morgan and Parmalee to the agency's roster.
The global deal follows the release of new EP Intermission.
“Show up early, stay late, call everybody back, and be grateful,” he says.
