Cher Drops Uncensored F-Bomb on ‘Today Show’ During Story About Lucille Ball Divorce Advice

Cher is out there hitting all the usual spots promoting her long-awaited autobiography, Cher, The Memoir: Part One. And a recurring theme in her chats is how unapologetically Cher she is, including talking candidly about how hard it was reviewing her 78 years on Earth, most of which she’s spent in the public eye.

And, Cher being Cher, sometimes that forthrightness can tip over into not-safe-for-morning-TV talk. That’s exactly what happened on The Today Show on Tuesday morning (Nov. 19), when the singing legend sat down to talk about the memoir with co-host Hoda Kotb and dropped an uncensored F-bomb while telling a hilarious story about some solid relationship and career advice she got from late comedy icon Lucille Ball.

To be fair, Cher warned Kotb that she was going to sprinkle some zesty language into the breakfast mix when the host asked about what Ball had counseled when Cher split from husband/singing partner Sonny Bono in 1975. “I can’t say it on TV,” Cher said before making sure that producers were “going to bleep it.” When Kotb promised that it would be censored, Cher went ahead and told the story, as-is.

She then described reaching out to Ball — who went through a similarly public break-up with her husband and I Love Lucy co-star, Desi Arnaz, 15 years earlier — who gave some sage, and salty, advice after Cher found out that, as she told Kotb, Bono had taken “all her money” before their split. “I said, ‘Lucy, I’m calling you because to my knowledge, there’s never been a situation besides mine except yours,'” Cher said she told Ball about a female entertainer who publicly left their on- and off-screen spouse. “And she said, “F–k him. You’re the one with the talent!'”

Though the f-word is now bleeped in the online video of the moment on the Today feeds, after it happened a clearly shocked Kotb said, “Oh!… we didn’t have the seven-second [delay]. But we will get it for the next feed!”

After realizing the f-bomb had not been bleeped, Cher turned to Kotb and pointed the finger, saying, “Well you said I could!”

Kotb laughed, saying, “I should have bleeped it myself! Bleep!”

That oopsie moment followed Cher’s Monday night (Nov. 18) visit to the Tonight Show, where she did another funny bit with host Jimmy Fallon and talked about how difficult it was to really lay it all out in the book — which is the first half of a two-part project that will be followed by Part Two next year.

“It was a b–ch,” she told Fallon about the first half of the book, which follows her rise from Cherilyn Sarkisian to worldwide fame as one-half of the Sonny & Cher duo. “It’s not going through your life that’s hard so much. But I did it a couple of times because the first time it didn’t work out. The second time I just didn’t want to tell anything. And then I thought, ‘You know what? Give back the money.’ It’s hard because when you’re telling your life there’s parts you’d like to guard.”

More importantly for her fans, the new Rock and Roll Hall of Famer also casually mentioned that she’s working on her twenty eighth studio album and follow-up to 2018’s ABBA cover album Dancing Queen; she released the Christmas holiday album in 2023. When Fallon asked if a new LP was on the horizon, Cher said she’s “about to” begin work on one to wild applause from the audience.

Watch Cher on the Tonight Show below.