Crypto.com Arena To Open Coke Studio Event Space As AEG Re-Ups With Soda Maker

Crypto.com Arena in Los Angeles is opening the first ever Coke Studio — a 3,300 square-foot music studio and event space that will feature exclusive branded merchandise and product offerings along with podcast recordings, live performances, artist appearances and more.

The Coke Studio is part of a renewed partnership with arena owner AEG, Coca-Cola North America and local bottling partner Reyes Coca-Cola Bottling. Brokered by AEG Global Partnerships, the agreement continues Coca-Cola’s longstanding founding partner status at Crypto.com Arena and L.A. LIVE, Peacock Theater and Dignity Health Sports Park and makes Coca-Cola the exclusive soft drink partner of an increased number of leading AEG Presents music festivals, including the Coachella Valley Music and Arts Festival, Stagecoach and Camp Flog Gnaw.

As one of AEG’s longest-standing partners, Coca-Cola will remain the official beverage partner throughout the L.A. LIVE entertainment district and of two-time Stanley Cup Champions the LA Kings.

“We are delighted to announce the renewal of our partnership with Coke, a brand that has truly become an integral part of our properties,” said Lee Zeidman, president of Crypto.com Arena, Peacock Theater and L.A. LIVE. “The introduction of Coke Studio, promises to enrich the overall guest experience at Crypto.com Arena, aligning perfectly with our mission to provide our fans with one-of-a-kind experiences. We look forward to building on our many years of successful partnership and creating even more unforgettable moments one sip and one cheer at a time.”

As AEG’s exclusive soft drink partner, Coca-Cola’s products will be strategically integrated throughout the live event experience via an expanded footprint at key festivals.