Doja Cat Says She’s Done Making Music That Is ‘Palatable, Marketable and Sellable’

It’s an understatement to say that Doja Cat‘s relationship with the mainstream music industry is fraught at best. Over the past year, the “Kiss Me More” rapper has proclaimed that she’s finished making pop music, then agreed with commenters who said her rapping was “corny” and joked that she was making an album inspired by German rave music before claiming her next album would be spoken word.

It’s fine, she was kidding about last one. But in a new cover story in V Magazine, the unpredictable 27-year-old singer said that one of the reasons she’s taking so much time working on her follow-up to 2021’s smash collection Planet Her is that she wants to be sure it is 100% authentically her.

After jumping from R&B to hip-hop and pop over the course of her career, Doja explained that a lot of her pushback and left turns are tied to making music she wasn’t totally down with. “I have thrown fits my whole career because I have been making music that didn’t allow me to have a mental release,” she told the magazine. “I have been making music that is palatable, marketable and sellable, that has allowed me to be where I am now.”

Now, she added, she’s making music for her fourth album that allows her to express how she feels about the world around her. “These upcoming projects are going to be very different compared to everything I have done and I am excited about that,” she said. “I do not care if people are not.”

Though the provocative black and white shots she took for the magazine have a rock and roll edge, Doja said she doesn’t consider herself a rock star. “I have made pop music. I’m currently making rap, soul and R&B music with jazz elements,” she said of her upcoming album, which she also noted is inspired by “hatred and outrage” culture.

Doja dropped the long-awaited single “Attention” in June, which asked the apropos question for a star who has gotten attention for shaving her head and razoring off her eyebrows live on camera: “Look at me, look at me?/ You lookin’?” To date, the singer has not announced a release date for the album she tweeted in May will be called First of All, the follow-up to Project Her, which peaked at No. 2 on the Billboard 200 album chart and produced the hits “Need to Know,” “Woman,” “Ain’t S–t” and “Get Into It (Yuh).”

Click here to see pictures from the V Magazine shoot.