Drake’s ‘Members Only’ Tour Merch Violated Trademarks of Iconic ’80s Brand, Lawsuit Claims

Drake’s production company is facing a lawsuit from the apparel brand Members Only for allegedly selling tour merch that infringed the company’s trademarks.

The case, filed Tuesday (June 12) in New York federal court, claims that Drake’s company (Away From Home Touring Inc.) has been selling t-shirts, including on his recently-wrapped It’s All a Blur Tour, that are emblazoned with the words “Members Only.”

Related

To be clear, the lawsuit doesn’t claim Drake is selling counterfeit Members Only jackets — the iconic 1980s fad the company made famous. Drake’s shirts feature that phrase (written in large script across the front) simply because it’s the name of a track on his 2023 album For All the Dogs.

But in its complaint filed in federal court, the current owner of the Members Only brand (JR Apparel World LLC) says it doesn’t matter why Drake’s company opted to put their name on a shirt — only that he did so.

“The fact that ‘Members Only’ is a song on Drake’s album ‘For All the Dogs’ does not obviate the likelihood of confusion or give [him] a license to use our client’s ‘Members Only’ marks in such a confusing manner, particularly on or in connection with apparel items,” the company’s lawyers write.

Calling “Members Only” a “famous household name,” the lawsuit claims that Drake’s shirts are going to confuse fans into thinking the real Members Only brand is somehow involved: “Away From Home’s use of ‘Members Only’ … is likely to cause confusion, mistake, and deception among consumers as to the origin of Away From Home’s infringing T-shirts.”

Under U.S. trademark law, the context of how a brand name is used is crucial. Two companies can use the exact same name for different products and peacefully co-exist — think Delta Airlines and Delta Faucet, or Dove soap and Dove chocolate. But when used on the same types of products, a similar name can become trademark infringement.

In Drake’s case, his use of the “Members Only” name as a song title almost certainly would not have infringed JR Apparel World rights — both because they’re different products and because the First Amendment gives added protection to use trademarks in creative works like songs. But by using that same name on apparel, the lawsuit says, the legal calculus has changed.

“Away From Home sold … goods bearing the mark ‘Members Only’ that are identical, overlapping, and/or highly similar to the goods that JR Apparel sells bearing its MEMBERS ONLY Marks,” the company’s attorneys write.

A rep for Drake did not immediately return a request for comment.

Bill Donahue

Billboard