Eminem Causes Havoc in the Office for Cole Bennett-Directed ‘Doomsday 2’ Video: Watch
Imagine Eminem is your boss, but he’s causing more havoc around the office than Jeremy Piven’s Ari Gold character in Entourage.
That’s the case here as Slim Shady stars in the “Doomsday 2” video directed by Lyrical Lemonade‘s Cole Bennett, which fittingly arrived on Wednesday, March 13, known as 313 Day in Detroit.
In the visual, Em emerges from the curtains and walks through the chaotic office scene with papers flying around him and the walls nearly caving in. Still, the Rap God isn’t phased as he peppers the beat like a mini Uzi.
Dressed for the occasion, Eminem rocks his version of business-casual attire with black slacks and a button-down shirt, but made sure to have his Air Jordan “Thunder” Retro 4s matching his yellow tie.
There’s plenty of star power helping Em amplify his message, with younger artists such as Big Sean, Swae Lee, JID, Cordae, Babytron, Denzel Curry and more making cameos.
“And that’s why I’m back with Cole Bennett/ And I been at the level J. Cole been at/ It’s Aftermath that I ride for ’til I die,” Em raps to close out his verse.
“Doomsday Pt. 2” landed on Cole and Lyrical Lemonade‘s All Is Yellow album in January. The project arrived via a partnership with Def Jam Records and it peaked at No. 43 on the Billboard 200.
“It was really about breaking down that door and bringing people together,” Bennett told Billboard about the album in February. “When there’s someone who can act as the glue within it all, people really put their egos down. I want rap music to be more unified, I want there to be more collaboration. Growing up, this is what I was into — I loved posse cuts, I loved left-field features that you wouldn’t expect, I loved seeing my favorite artists from two completely different sides of the spectrum in a photo together. These are all things that fed me, so I wanted to create a world where that was the theme.”
Before hopping on “Doomsday” to kick off the year, Eminem closed out 2023 on a high note when he connected with Benny Blanco for “Lace It” — which also features the late Juice WRLD — in December.
Watch the “Doomsday 2” video below.
Michael Saponara
Billboard