Fans Choose Lasso & Sofia Reyes’ ‘Siempre Llegas Tarde’ as This Week’s Favorite New Music Latin

Lasso and Sofía Reyes‘ “Siempre Llegas Tarde,” a fusion of cumbia and pop, has topped this week’s new music Latin poll.

In a poll published on Friday (July 19) — in support of the weekly New Music Latin roundup and playlist, curated by Billboard Latin and Billboard Español editors — music fans voted for the Venezuelan artist’s team-up with Reyes as their favorite music release of the week.

“Siempre Llegas Tarde” generated over 48% of the votes, beating out other new releases that dropped that week such as Ivan Cornejo’s highly anticipated new album MIRADA, Rauw Alejandro’s new single “Déjame Entrar” and Maria Becerra and Gloria Trevi’s first collab “Borracha.” Coming in closely behind in second place was DOMELIPA and Ozuna’s first-ever collab, titled “Ese Vato,” which raked in 37% of the votes.

With “Siempre Llegas Tarde” (you’re always late), Lasso showcases a versatility that goes beyond the Latin pop ballad realm. Produced by Andres “Chano” Guardado, Lasso and Reyes immerse themselves in cumbia. “You’re always late, tell me where you are?/ Every time that I feel lonely and need you more/ You’re never here,” they sing in the chorus. The catchy cumbia-pop tune narrates a story about a couple who loves and cares for each other but simply doesn’t understand each other.

Last week, music fans voted for TIMØ’s “Superpoder,” which won the poll with more than 40% of the votes. See the final results of this week’s new music poll and check out Lasso and Sofía Reyes “Siempre Llegas Tarde” below.