Fender announce Hello Kitty 50th anniversary guitars and gear

Fender have announced a series of Hello Kitty guitars to celebrate the 50th anniversary of the iconic character.

The brand is known for “empowering self-expression and embracing individuality, and this collaboration transcends generations with her cute and colourful aesthetic merged with Fender’s sonic innovation and legacy,” according to a press release.

The collection includes a limited edition Squier Stratocaster guitar and fuzz pedal along with a series of accessories including an electric pink instrument cable, gig bag, and unisex clothing.

Additionally, a selection of Made-in-Japan exclusive items, including a Fender Made in Japan limited edition Hello Kitty Stratocaster guitar, cleaning cloth, strap blocks, home accessories, custom apparel, tote bag and more, is also being made available solely at Fender’s Japan Flagship Store in Tokyo. You can view the full range of items here.

“Hello Kitty has a global community of devoted fans, and much like Fender, has transcended generations, culture, and geography. This partnership speaks to the joy and creativity both brands have inspired worldwide,” said Edward “Bud” Cole, President of Fender APAC.

“It’s about more than just a guitar – this is about giving players a platform to express their individuality, with quality instruments, gear, clothing and collectibles that spark creativity, wherever they are.”

The latest collection follows a host of guitar collaborations from the likes of Jack White, Blink-182’s Tom DeLonge and Blu DeTiger.

Speaking about his signature guitars and amp with Fender, White recently said: “We found the best of the old, with the best of the new and mixed innovation with the history of Fender to do something that we think Leo Fender would have been very proud of if he was alive today.”

DeLonge also described his Fender signature Starcaster as “the coolest guitar ever made”.

He added: “I love this guitar, I really do. It’s the coolest guitar ever made. Firstly, it is called a Starcaster – that’s the most important thing. It goes to space and expands your mind.”

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