Flo Milli ‘Never Lose Me’ Leaps Into Top 10 on Hot R&B/Hip-Hop Songs Chart
Flo Milli reaches a milestone for her breakthrough single, “Never Lose Me,” as it becomes her first top 10 on Billboard’s Hot R&B/Hip-Hop Songs chart with an 11-6 jump. The move, on the chart dated March 30, comes after the release of its parent album, Fine Ho, Stay, and support from a new remix featuring SZA and Cardi B.
In the latest tracking week (March 15 – 21) for the Hot R&B/Hip-Hop Songs chart, which combines streaming, radio airplay and sales data for its ranks, “Never Lose Me” amassed 16.7 million official U.S. streams, a 31% surge from the prior week’s 12.7 million clicks, according to Luminate. The rally drives the track 8-2 on the R&B/Hip-Hop Streaming Songs chart to a new peak.
Sales, too, push the song into new territory, prompting its No. 6 debut on the R&B/Hip-Hop Digital Song Sales chart with 2,000 sales for the week. Thanks to the improvements, “Never Lose Me” wins the weekly Sales Gainer and Streaming Gainer awards on Hot R&B/Hip-Hop Songs for the largest increases among the chart’s 50 titles. Notably, however, as the song’s original version still contributes the majority of consumption activity, neither SZA nor Cardi B joins the song’s billing on the charts.
Turning to radio airplay, “Never Lose Me” registered 11.6 million audience impressions across all formats. Rhythmic stations are most receptive to the song, which glides 10-8 on Rhythmic Airplay following a 7% jump in plays for the latest tracking week. On the R&B/hip-hop side, the song slides 24-25 on the latest Mainstream R&B/Hip-Hop Airplay ranking, though it likewise improved 7% in plays in the tracking period.
Elsewhere, “Never Lose Me” rebounds 6-5 on the Hot Rap Songs chart, matching the peak position it first achieved in February. It also rockets 34-15 on the all-genre Billboard Hot 100 to a new best and nabs that chart’s Sales Gainer and Streaming Gainer prizes.
“Never Lose Me” appears on Flo Milli’s studio album, Fine Ho, Stay, which was released on March 15 through RCA Records. The set debuts at No. 20 on the Top R&B/Hip-Hop Albums chart, becoming the budding rapper’s best showing on the list. Her lone prior visit, Ho, Why Is You Here?, peaked at No. 46 in 2020.
Trevor Anderson
Billboard