Fuerza Regida’s JOP Reveals Secrets of Success During Publishing Icon Q&A at Latin Music Week

During the Sony Music Publishing Icon Q&A session with JOP (Jesus Ortiz Paz), the Fuerza Regida frontman sat down with his team of writers on Wednesday (Oct. 16) for Billboard Latin Music Week 2024 to offer a glimpse into his career and vision with his band and label Street Mob Records.

The session was introduced by Jorge Mejía, president/CEO of Sony Music Publishing Latin America and U.S. Latin, and moderated by Leila Cobo, chief content officer for Billboard Latin/Español. Here are the best quotes from the conversation:

JOP:

  1. “I’ve always wanted to be a businessman; after music, the first thing I wanted to do was get into business. Thank God I can sing.”
  2. “I knew that there was money to be made here [in the business]. I just bought a jet!”
  3. “I started alone, but two heads are better than one, and three or four [are even better].”
  4. “[Street Mob Records], we are a team and we almost always agree.”
  5. “Fuerza Regida is the best band in the world.”
  6. “Sometimes we hit the mark, other times we miss.”
  7. “A little trick is to work a lot. Hard work beats talent.”
  8. “I started singing in the streets of California.”
  9. “I don’t want to focus on hip-hop; I already diverged into dance (Jersey club), but we’re back [with corridos].”
  10. “I also sing about romance, but it’s explicit.”
  11. “How do I split my time? It’s business and art. I burp business, I s–t art.”

Armenta:

  1. “We have a working philosophy, and from working so hard came out, ‘Crazyz,’ ‘Nel,’ ‘Qué Onda?'”
  2. “We decided to do a different project for No Te Enamores.”
  3. “[Besides being a writer] I’m also a producer, I’ve been working since I was 14. We are not new in this business.”
  4. “We know that there we can walk without stumbling.”
  5. “We must keep growing [as a business]. We work hard here.”

Diego Millán (Calle 24):

  1. “If we are going to sit down [to write], we are going to make an anthem; and besides, we have a lot of fun.”

Cristian Avila García:

  1. “We have to share the pie.”

Latin Music Week coincides with the 2024 Billboard Latin Music Awards set to air at 9 p.m. ET on Sunday, Oct. 20, on Telemundo. It will simultaneously be available on Universo, Peacock and the Telemundo app, and in Latin America and the Caribbean through Telemundo Internacional.

Isabela Raygoza

Billboard