Future Mourns His Friend in ‘Lost My Dog’ Music Video & Donates to D.A.R.E.
Future laments over the loss of his friend to fentanyl in the new “Lost My Dog” music video that he dropped on Thursday (Jan. 23).
Henri Alexander Levy directed the black-and-white accompanying visual for the poignant penultimate track from Future’s Billboard 200-topping Mixtape Pluto last year. Future, who typically conceals his face behind a dark pair of sunglasses, exposes his eyes and raw expressions while roaming around a candlelit room. “Lookin’ at his texts, he was battlin’ with depression/ I should’ve seen the signs as soon as I received the message, yeah,” he raps after the chorus.
The three-time Grammy-winning rapper also announced today that he is donating via his non-profit Freewishes Foundation to D.A.R.E. (Drug Abuse Resistance Education), highlighting its anti-drug educational programs. His label Epic Records will also be making a donation, and fans are encouraged to join the cause by visiting dare.org/donate.
Over the years, the Dirty Sprite MC has become alarmingly aware of the impact the drug-related lyrical themes of his music has had on his fans and other artists. In his 2019 Rolling Stone profile, Future revealed how “bothered” he felt when Juice WRLD — whom Future collaborated with on the 2018 mixtape WRLD On Drugs before he died in 2019 from an accidental overdose of oxycodone and codeine — told him his music inspired him to try lean as a child. “When he told me that, I was like ‘Oh sh–. What the f–k have I done?'” It really bothered me. It bothered me a lot. More than that I thought it would bother me when he told me that,” he said at the time. “I wasn’t aware of that influence, but now I’m aware of how much it influenced. It’s like, this sh– really f–ked me up for a minute. It’s all I could think about. Like, ‘Da–, what have I done? What have I done to other people? What I did to myself?'”
Watch Future’s “Lost My Dog” music video here.
Heran Mamo
Billboard
