Grupo Frontera Unites Fans Across Borders: Behind-the-Scenes Look at Their Brooklyn Tour Stop

Tejano hitmakers Grupo Frontera are giving fans an exclusive look at what a typical day on tour looks like, and how they spend the last few hours leading up to the show.

Hailing from the border city of Edinburg, Texas, the six-piece band is currently halfway through its 38-date Jugando A Que No Pasa Nada Tour in support of their 2024 album of the same name, across the United States, Mexico and Canada.

During a recent stop at the Barclays Center in Brooklyn on Aug. 29, the group invited Billboard backstage to share insights into the dynamics of their tour and the deep connection they forge with audiences, particularly the Mexican community.

“Seeing the Mexican flag in an arena like this honestly makes me feel like I’m at home,” shared one concertgoer. Another fan highlighted the unifying power of their music, noting, “I think it’s a very beautiful thing that Mexican music is bringing a lot of people together, people that do not understand Spanish, or speak the language, but they are still here — and they’re listening to our music.” The event also attracted Dominican and Puerto Rican fans, many of whom were introduced to Grupo Frontera through their collaborations with artists like Bad Bunny and Arcángel.

“Meeting a bunch of Mexicans over here in New York, Chicago, Washington or wherever it is that we’re gonna play, I feel like there’s just that connection. O sea, la raza [the Mexican race],” frontman Adelaido “Payo” Solís told Billboard.

“But what’s even more crazy is that everywhere we go — literally every single place that we play — people tell us, ‘Oh, I’m from The Valley too.’ Which is from where we’re from! That’s crazy, because I’m like, ‘What are you doing over here, bro?’ Like, you’re far as hell from home!” he continued, also noting the universal appeal of Mexican music, which unites people regardless of language.

Billboard‘s Tour Stop with Grupo Frontera also captured the band unwinding with a game of basketball and discussed their personal favorites, from Frontera songs to food. They expressed gratitude to their fans, including a touching shoutout to a blind girl who writes them letters in Braille.

Above, watch Grupo Frontera’s behind-the-scenes video of their tour stop in Brooklyn, New York.