Gunna Reflects on the Price of Fame in Frosty ‘Bittersweet’ Video: Watch

Gunna kicked off the year on a pensive note, looking inward with his first single of 2024 titled “Bittersweet.”

After teasing the icy record, which many thought to initially be a freestyle on social media earlier this week, the YSL rapper dropped his first single of the year to streaming services on Friday (Feb. 16).

Gunna doesn’t mince words coming out of the gate, as he possibly addresses his fallout with Lil Baby as his Drip Harder partner has repeatedly criticized Gunna for taking a plea deal in the YSL RICO case in 2022.

“S–t been rough, but I ain’t too tough to say I love and I miss you/ You my dawg, I don’t care if we fall out, n—a, I never could diss you/ For the chains and the fame, only we seen the vision/ Bout my name, let it bang, goin’ out with my pistol/ Got me a taste of this fame, it was sweet, now it’s bitter,” he raps.

Even after all they’ve been through and still with some of the YSL members’ fates hanging in the balance, Gunna hopes to eventually reunite the crew.

“My fans coming through for me, you think they entitled/ Thinking bout the crew again, could we reunite ’em/ As show they hate before they do something positive/ N—-s just want you to fade away and hope that you forgot ’em.”

Gunna unleashed a frosty accompanying visual for the Working on Dying-produced single. The Spike Jordan-directed clip finds the “Fukumean” rapper trudging through the blizzard conditions surrounding his snow-lodge property.

After showing off his flashy designer winter fits, Gunna changes into his gym gear for some boxing training in a testament to his discipline and hard work leading to his body transformation.

Gunna is gearing up to drop his A Gift & A Curse follow-up album later this year, and he’s teasing more “substance” on his records and is expected to tap into some Afrobeat sonics.

Watch the “Bittersweet” video above.