Harry Styles, Beyonce & More: 2023 Grammy Awards’ Big Gainers in Streams & Sales

16 February, 2023

Following the 65th Grammy Awards Feb. 5, multiple songs, albums and artists show sizable surges in U.S. streams and sales, equating to gains on Billboard charts dated Feb. 18.

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Among the most impactful: Sam Smith and Kim Petras’ “Unholy,” which lifts 5-4 on the multi-metric Billboard Hot 100 after being performed during the ceremony (broadcast on CBS) and winning for best pop duo/group performance.

In the Feb. 3-9 tracking, the former No. 1 earned 17.9 million official U.S. streams, up 16%, according to Luminate.

A pair of songs that were also part of the festivities — Beyoncé’s “Cuff It” and Harry Styles’ “As It Was” — sport gains as well, the former returning to the Billboard Hot 100’s top 10 while the latter extends its run in the region. “Cuff It,” which vaults 15-6 for a new high, earned a 37% boost in streams to 9.4 million, along with 78,000 in sales, up 4,026%, due in part to newly released remixes and its Grammy win for best R&B song.

Former 15-week Hot 100 No. 1 “Was” dips 9-10 but jumped 21% in streams to 12.4 million and 289% to 7,000 sold. Styles performed the song during the broadcast, while parent album Harry’s House took home album of the year honors.

Outside the Hot 100’s top 10, Lil Uzi Vert’s “Just Wanna Rock,” the closing song of the Grammy’s 50th anniversary pf hip-hop medley, backtracks to No. 12 from its No. 10 high but is up in overall metrics, garnering a 5% gain to 15.7 million streams, alongside 2,000 sold, up 18%. Elsewhere within the top 30, Luke Combs’ “Going, Going, Gone” pushes 24-23 after his performance of the song during the telecast, with 10.7 million streams, up 6%, and 3,000 sold, up 71%.

Lizzo‘s former two-week Hot 100 No. 1 “About Damn Time” climbs 50-41 after she performed the song and it won for record of the year nod, garnering 6.2 million streams, up 20%, and 5,000 sold, up 295%.

In all, 10 songs performed during the Grammy broadcast are among the 2,000 most-streamed titles of the week Feb. 3-9 in the U.S. and garnered at least a 5% gain:

Performed

  • Sam Smith & Kim Petras, “Unholy” (17.9 million streams, up 16%)
  • Lil Uzi Vert, “Just Wanna Rock” (15.7 million streams, up 5%)*
  • Harry Styles, “As It Was” (12.4 million streams, up 21%)
  • Steve Lacy, “Bad Habit” (11.6 million streams, up 6%)
  • Luke Combs, “Going, Going, Gone” (10.7 million streams, up 6%)
  • Lil Baby, “Freestyle” (8.1 million streams, up 6%)*
  • Lizzo, “About Damn Time” (6.2 million streams, up 20%)
  • Bad Bunny, “Después de la Playa” (3.1 million streams, up 34%)
  • Nelly, “Hot in Herre” (1.8 million streams, up 5%)*
  • DJ Khaled feat. Rick Ross, Lil Wayne, Jay-Z, John Legend & Fridayy, “God Did” (1.7 million streams, up 57%)

(*performed during the Grammy’s hip-hop medley)

Additionally, nine songs that won Grammy awards, either during the main ceremony or during the pre-telecast, were both up at least 5% and within the top 2,000 songs in U.S. streams Feb. 3-9.

Won

  • Sam Smith & Kim Petras, “Unholy” (17.9 million streams, up 16%) (best pop duo/group performance)
  • Future feat. Drake & Tems, “Wait for U” (10.9 million streams, up 5%) (best melodic rap performance)
  • Beyoncé, “Cuff It” (9.4 million streams, up 37%) (best R&B song)
  • Lizzo, “About Damn Time” (6.2 million streams, up 20%) (record of the year, best remixed recording, non-classical)
  • Adele, “Easy on Me” (5.8 million streams, up 16%) (best pop solo performance)
  • Cody Johnson, “’Til You Can’t” (4.8 million streams, up 7%) (best country song)
  • Beyoncé, “Break My Soul” (3.5 million streams, up 41%) (best dance/electronic recording)
  • Muni Long, “Hrs and Hrs” (3.5 million streams, up 8%) (best R&B performance)
  • Taylor Swift, “All Too Well (Taylor’s Version)” (3.3 million streams, up 9%) (best music video)

Concurrently, the Billboard 200 dated Feb. 18 reflects multiple bumps for albums either prominently featured during the Grammys or by artists who appeared at the ceremony. Leading the way, Bad Bunny’s Un Verano Sin Ti rises 8-7 with 45,000 equivalent album units, up 16%. Aforementioned album of the year winner Harry’s House follows, jumping 13-9 with 38,000 units, a 51% boost.

Samara Joy’s Linger Awhile also appears on the Billboard 200 for the first time, debuting at No. 158 (8,000 units, up 319%) following her best new artist victory.

Kevin Rutherford

Billboard