iHeartMedia to Save $200M Annually Through Cost Cuts, Embrace of Technology

As iHeartMedia  deals with weak advertising trends and another round of layoffs, the country’s largest broadcast radio company will save $200 million in 2025 compared with 2024 and has renegotiated 80% of its long-term debt, the company revealed on Thursday (Nov. 7) in its third-quarter earnings release.  

The debt “exchange offers,” which are expected to close by the end of the year, will extend the majority of iHeartMedia’s debt maturities by three years, allow cash interest expense to “remain essentially flat,” and provide for “some overall debt reduction,” CEO Bob Pittman said during an earnings call. “The transaction support agreement marks an important step in our effort to optimize our balance sheet, and it provides the company with the flexibility to remain focused on iHeart’s transformation.”  

The disclosure about cost savings and revamped debt comes days after news broke that iHeartMedia had laid off dozens — hundreds, according to one report — of staffers from radio stations around the country. Pittman called the layoffs part of iHeartMedia’s “modernization journey” that will create a flatter organization, eliminate redundancies and make it easier to do business with the company. Those cuts add to three rounds of layoffs in 2020 as the radio business struggled with an advertising slump during the first year of the pandemic.  

Throughout the earnings call, Pittman and CFO/COO Rich Bressler underscored the company’s embrace of technology to make improvements and cut costs. “Technology is the key to increasing our operating leverage and is a constant focus for us,” said Pittman. “It allows us to speed up processes, streamline legacy systems and it enables our folks to create more, better and faster.” Technology alone will reduce annual expenses by $150 million in 2025, he said, while measures taken earlier this year will bring the total annual savings to $200 million.

In explaining how iHeartMedia uses technology to save such a large sum of money, Pittman gave the example of expanding the reach of on-air talent. “What we’re able to do now, because we’ve got technology, is we can take talent we have in any location and put them on the air in another location,” he explained. “So it allows us to substantially upgrade the quality of our talent in every single market we’re in and allows us to project talent into the situations in which you’re going to have the best impact.” 

As for the financial performance, iHeartMedia’s third-quarter revenue increased 5.8% to $1.01 billion, meeting the company’s prior guidance of mid-single-digit growth. Excluding political revenue, revenue was up 2.0%. Adjusted earnings before interest, taxes, depreciation and amortization (EBITDA), a common measure of operating profitability, was flat at $204 million and fell on the low end of the guidance range of $200 million to $220 million.  

At iHeartMedia’s multi-platform group, which includes broadcast stations and radio networks, revenue fell 1.1% to $619.5 million and adjusted EBITDA dipped 20.1% to $129.9 million. Broadcast revenue dropped 1.4% due to lower spot revenue but was helped by an increase in political advertising.  

The digital audio group, which includes podcasts and iHeartMedia’s digital service, saw its revenue jump 12.7% to $301 million and its adjusted EBITDA improve 6.8% to $100 million. Podcast revenue grew 11.1% to $114 million. Audio and media services revenue rose 45.3% to $90 million due to the political advertising spending for the recent national and local elections.

iHeartMedia’s Q3 2024 financial metrics: