Instagram & Threads Are Celebrating Taylor Swift’s Upcoming Album With Easter Eggs for Swifties

Taylor Swift is just days away from unveiling her 11th studio album, The Tortured Poets Department, on April 19, and Instagram and Threads are celebrating the upcoming release with fun hidden features for Swifties.

Starting on Monday (April 15), fans can go to Swift’s Instagram page via mobile and see a countdown to the album’s release when they pull down and refresh the profile. The countdown will lead Swifties to follow the superstar over on Threads, where there are two more Easter eggs to enjoy. Conversations tagged #TTPD, #The Tortured Poets Department, #Tortured Poets, #TSTTPD, #Swifties or #Taylor Swift on Threads will reveal a special shimmer effect, while celebratory hearts will appear on-screen when someone “likes” a post tagged with any of the above tags.

Instagram and Threads noted that more exciting experiences will add to their platforms in the coming days.

The Tortured Poets Department will be Swift’s first album of new material since October 2022’s Midnights, which won album of the year and best pop vocal album at the 2024 Grammys. She also put out (Taylor’s Version) re-recordings of Speak Now and 1989 in 2023, as she embarked on her career-spanning Eras Tour.

Swift has already announced the track list, as well as three variants of the 16-track album, each featuring a different bonus track: “The Manuscript,” “The Bolter” and “The Albatross.” The Tortured Poets Department also features two major collaborations: Post Malone, who is featured on the first album, “Fortnight,” as well as Florence + The Machine on track eight, “Florida!!!”