Iron Maiden promise “there will be no dynamic ticket pricing” for 2025 tour and re-sale prices “will be capped at face value”
Iron Maiden have promised they will not participate in dynamic ticket pricing for their upcoming 2025 tour.
Yesterday (September 22), the legendary band shared an Instagram post in which they detailed how the fan club presale for their 2025 ‘Run For Your Lives’ UK and European tour will be kicking off tomorrow (September 24).
In the caption of the post, the group shared: “There will be no dynamic ticket pricing for the 2025 Run For Your Lives Tour. Ticket resale in the UK will be capped at face value and won’t open until much closer to the start of the tour.” They added: “As always, we urge fans to only purchase tickets from approved outlets.”
Fans immediately took to the comments to share their happiness with the band’s decision to not partake in dynamic pricing. One user wrote: “Great to see bands actively talking about dynamic pricing and not having it switched on,” while another shared: “Dynamic pricing and official resales are an industry cancer. Thank you for make a stand against It. I hope more big bands will follow.”
Check out a full list of Iron Maiden tour dates below and visit here to purchase tickets. General tickets for UK and Ireland dates go on sale from Friday September 27 12pm BST via LiveNation.
Iron Maiden’s 2025 ‘Run For Your Lives’ European and UK tour dates are:
MAY 2025
27 – Budapest Aréna – Budapest, Hungary*
31 – Letnany Airport – Prague, Czech Republic*
JUNE 2025
01 – TIPOS Arena – Bratislava, Slovakia*
05 – Trondheim Rocks – Trondheim, Norway (Festival)
07 – SR-Bank Arena – Stavanger, Norway*
09 – Royal Arena – Copenhagen, Denmark*
12 – 3Arena – Stockholm, Sweden*
13 – 3Arena – Stockholm, Sweden*
16 – Olympic Stadium – Helsinki, Finland*
21 – Utilita Arena – Birmingham, England^
22 – Co-op Live – Manchester, England^
25 – Malahide Castle – Dublin, Ireland*^
28 – London Stadium – London, England*^
30 – OVO Hydro – Glasgow, Scotland^
JULY 2025
03 – Eurockéennes Festival – Belfort, France (Festival)
05 – Estadio Cívitas Metropolitano – Madrid, Spain**
06 – MEO Arena – Lisbon, Portugal**
09 – Hallenstadion – Zurich, Switzerland**
11 – Veltins-Arena – Gelsenkirchen, Germany**
13 – Stadio Euganeo – Padova, Italy**
15 – Bürgerweide – Bremen, Germany**
17 – Ernst Happel Stadium – Vienna, Austria**
19 – Paris La Défense Arena – Paris, France**
23 – GelreDome, Arnhem – Netherlands**
25 – Deutsche Bank Park – Frankfurt, Germany**
26 – Cannstatter Wasen – Stuttgart, Germany**
29 – Waldbühne – Berlin, Germany**
AUGUST 2025
02 – PGE Narodowy – Warsaw, Poland**
Support acts
*Halestorm
^The Raven Age
** Avatar
Iron Maiden’s decision not to use the ticket pricing strategy comes after the recent Oasis reunion ticket fiasco which saw millions flocking to try to grab tickets and many – including Louis Tomlinson – being left disappointed after several issues arose.
Some who did eventually manage to get through the queues were then disappointed to see the cost of remaining tickets had increased due to Ticketmaster’s dynamic pricing policy – a process which sees prices hiked up due to high demand.
The ‘dynamic pricing’ soon led to widespread backlash. As well as countless fans, politicians like Culture Secretary Lisa Nandy also weighed in, calling for a review of the policy and secondary ticket sites. Similarly, Twickets announced a U-turn on their stance – capping their booking fee at a maximum of £25 per ticket – while Mark Davyd, CEO of the Music Venue Trust (MVT), used the scramble as a way to highlight the struggles faced by grassroots venues.
Hundreds of fans then launched complaints to the Advertising Standards Association (ASA) over surge ticket pricing, debate arose about whether the lack of warning may have been a breach of consumer law, and fans celebrated Robert Smith for fighting Ticketmaster to keep The Cure ticket prices affordable.
Eventually, Oasis addressed the controversy – distancing themselves from the price hikes and announcing that they would be playing two extra shows at Wembley, but this time with much stricter rules in place for ticket sales.
Recently, the UK’s biggest consumer champion brand Which? has called for Ticketmaster to refund fans who were hit by the unexpected surge in prices for “in demand” tickets to Oasis‘ 2025 reunion tour.
According to screenshots provided to Which? by fans affected by the dynamic pricing, Which? claims that Ticketmaster’s pages showed no signs of inflated prices being implemented during the sale.
Which? has also stated that it believes Ticketmaster’s “lack of transparency” about its dynamic pricing “could have breached the Consumer Protection from Unfair Trading Regulations (CPRs) as many fans were not informed about the increases until after they had already tried to add cheaper tickets to their baskets”.
The post Iron Maiden promise “there will be no dynamic ticket pricing” for 2025 tour and re-sale prices “will be capped at face value” appeared first on NME.
Anagricel Duran
NME
