Iron Mountain Pairs With ANALOGr to Preserve Artists’ Cultural Legacies, With Jam & Lewis First On Board

Iron Mountain Media and Archive Services, which provides physical and digital archiving for the media and entertainment businesses, has struck a partnership with ANALOGr Authentication to help artists preserve their cultural legacies, the companies tell Billboard. Through the collaboration, artists will have an end-to-end solution to protect their assets while monetizing and preserving them for future generations.

Iconic producers Jimmy Jam and Terry Lewis are the first musicians to have their assets valued under the partnership, from musical instruments to recording gear the duo used in their collaborations with such A-list artists as Michael Jackson, Janet Jackson, Mariah Carey, Luther Vandross, George Michael and Gwen Stefani. This marks the first time the Grammy-winning producers have properly archived, restored and preserved their assets.

The services provided under the partnership include ANALOGr’s “research and documentation services to organize, authenticate and validate the provenance and value of artists’ physical assets” and Iron Mountain Media and Archive Services’ media preservation services, according to a press release. Iron Mountain additionally stores video documentation and digital images of artists’ assets on its Smart Vault digital media preservation platform.

The Jam and Lewis assets archived and preserved by Iron Mountain and ANALOGr include:

A Yamaha S400 piano, which the duo likely used to help create songs like “Again” by Janet Jackson and “4 Seasons of Loneliness” by Boyz II Men.

A Yamaha CP70B portable piano, which was used for songwriting and can also be heard on “Tender Love” by the Force MDs.

A LinnDrum LM-2 drum machine, most prominently used to create 90% of the drum sounds on Janet Jackson’s 1986 breakthrough album, Control.

A Roland TR-808 drum machine, used on “Just Be Good to Me” by The S.O.S. Band as well as songs by Janet Jackson, Boyz II Men and Mariah Carey.

“Partnering with ANALOGr, Jimmy Jam and Terry Lewis have helped us to pioneer an end-to-end solution that allows creators to be in the front seat of protecting their legacy,” said Greg Maratea, director of global client solutions for Iron Mountain Media and Archive Services, in a statement. “With the support of our proprietary technology Smart Vault, Iron Mountain’s highly secure digital media preservation platform, we’re breathing new life into legacy assets and shielding artists’ legacies by directly working with them to preserve what they find most valuable for generations to come.”

“At ANALOGr Authentication, our mission is to ensure that artists’ legacies are not only preserved but also elevated through comprehensive valuation and protection strategies,” added Thomas Scriven, CEO of ANALOGr. “Partnering with Iron Mountain and working with legends like Jimmy Jam and Terry Lewis allows us to pioneer a new way for creators to safeguard their cultural contributions and inspire future generations.”

Jam and Lewis also touted the partnership, noting that one of their “goals has been to future-proof our assets and understand their true value. So, when Iron Mountain Media and Archive Services introduced us to ANALOGr, we were excited to work with them. Now, our assets are properly covered by special insurance for their true value, and most importantly, our stories associated with our gear and memorabilia are forever secure. When the time comes to sell these items or pass them on to our heirs, we know the history is intact and truthful, and the value is there for the future.”