Jack Harlow Highlights His Hometown in New Balance 550 Campaign

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Jack Harlow is showing off new colorways of the New Balance 550 sneaker dropping exclusively at Foot Locker on Thursday (Feb. 22).

The “Lovin on Me” rapper stars in a new campaign for the New Balance 550 sneaker now available in tan, olive and green and blue, gray and white colorways. The campaign was shot in Harlow’s hometown of Louisville, Ky.

The New Balance 550 first debuted in 1989. The classic sneaker made a name on the basketball courts back in the ’80s, but these days, you’re more likely to see celebrities sporting the latest colorways of the New Balance 550.

In 2020, New Balance reintroduced the 550 by releasing limited-edition designs before dropping a full lineup the following year.

Harlow signed on as a New Balance ambassador the following year and has appeared in multiple campaigns. “I have been rocking New Balance since I was a kid, so to officially join the brand in this way is really exciting,” he said at the time. “I’ve always loved the 990 and recently the Joe Fresh Goods 990v3 and collabs with the 550’s have been fire. I’m excited to peek behind the curtain and work with the brand more.”

Stars such as Justin Bieber, Taylor Swift and Adele have been photographed in the stylish and affordable New Balance 550, which retails for $110.

The new colorways will be available online and in stores at Foot Locker, Kids Foot Locker, and Champs Sports.

See more photos of Harlow’s New Balance 550 campaign below.