Jay-Z backs Kendrick Lamar as 2025 Super Bowl Halftime headliner

Jay-Z has voiced his support for Kendrick Lamar after he was named the headline perform for the 2025 Super Bowl Halftime show – see what Jay-Z had to say below.

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Yesterday (September 8), the NFL announced that Kendrick Lamar has been tapped as next year’s Super Bowl Halftime performer. Now, Jay-Z – who serves as the NFL’s music strategist via his label Roc Nation’s partnership with the league – has shared his thoughts on Kendrick as the 2025 performer.

Jay-Z said in a statement, per Rolling Stone: “Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”

The championship game for the current NFL season will take place at the Caesars Superdome in Louisiana.

Lamar has previously played the Halftime show, as a guest during Dr. Dre’s all-star show in 2022 that also included appearances from Snoop Dogg, Mary J. Blige, Eminem and 50 Cent.

Kendrick Lamar said in yesterday’s announcement video: “What you doing everybody? My name’s Kendrick Lamar, and I’ll be performing at Super Bowl LIX. Will you be pulling up? I hope so! You know there’s only one opportunity to win the championship, no round twos. Let’s get it!”

“I don’t want you to miss it. Meet me in New Orleans, February 9, 2025. Wear your best dress too, even if you’re watching from home. Let’s go.”

In a statement from the rapper about the news, he added: “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one.”

This year’s Halftime Show was headlined by Usher, who was joined by Alicia Keys,  H.E.R and will.i.am.

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