Jelly Roll Says ‘American Idol’ Hollywood Week Is ‘Even More Chaotic Than What You See on TV’

An annual tradition on American Idol continues on Monday (April 7) – Hollywood Week, an integral part of the process of finding a winner, which has been part of the series since season 1 in 2002. But this year’s Hollywood Week is different from any previous edition, with the addition of Idol’s first artist-in-residence, Jelly Roll.

“Hollywood Week is even more chaotic than what you see on TV. The episodes are pretty chaotic, but the camera can’t catch all of the chaos,” Jelly Roll tells Billboard during a sit-down interview. “I love it because it reminds me of the music business. It’s real. They’re not hazing these kids. This is stuff that happens in our business all the time. I can’t wait for the world to see this – the show brings me in when the kids are picking their head-to-head songs, so I am in the trenches with these babies. I watch them pick their songs. I give them advice and I catch them picking their partners. Some of them probably picked the wrong partner,” he shares.

“There was one group of singers who didn’t know how to communicate with each other, and I said, ‘This is the biggest decision you’re going to make because this is the last time the judges decide who goes forward. I’m going to give y’all my advice right now. Take it or leave it and I won’t be offended, but I think at this point your best bet is to pick a song that you feel safe doing together, not where one has to carry the other.’

“Another group picked a song that the girl knew really well, and the guy didn’t know, and they thought it was the best for them. I said, ‘At this point, if y’all aren’t going to change the song, then there’s going to be a point where you’re going to have to carry this song,’ and that’s exactly how it shook out. She ended up having to carry the song and then, as happens in American Idol, there’s a plot twist, but I can’t give that away.”

Season 23 is not the first time the producers have shaken up the Hollywood Week format. “We refresh it here and there, year-to-year,” executive producer and showrunner Megan Michaels Wolflick explains over breakfast with Billboard. “The auditions are the auditions. The live shows are the live shows. Hollywood Week is the round that has the most flexibility, but I do think that it’s really important to keep the integrity of the challenges the same as far as actually giving them real experiences that they might have in the industry, like staying up all night, collaborating with someone you’ve never met before, learning a new song. Some years you have duets or groups. With Carrie Underwood coming back, it was important for me to maintain some of the things that she had experienced in her season.”

And what did Underwood think of that? “Hollywood Week for her was the biggest eye-opening experience,” says Wolflick. “She remembers so much about all of it and her group round with Vonzell Solomon singing ‘Please Mr. Postman’ and all the little things, like forgetting her words in the first round. She sang ‘Young Hearts Run Free’ by Candi Staton. She didn’t really know that song. It was a different era then with no original music and you couldn’t play guitar. So she’s definitely seen the evolution. It was nostalgic, yet she was still excited about it.”

Wolflick elaborated on adding Jelly Roll to the mix, following his appearance on the season 21 finale and his mentorship during the Hawaii shows in season 22. “He was so great last year. He sat with the panel and he brought so much charisma and excitement. When the show aired the feedback was very positive and we and ABC were eager to do something with him. I’m sure every other show, like The Voice, were asking him too. He’s very hot. He loves American Idol. He told me, ‘This is one of the biggest things to ever happen to my career.’ He literally watched every single tape. He watched every single bio. He took the kids off to the side before going on camera and made them feel comfortable. I’ve never experienced mentoring on this level. I think carving out his role on the live shows is going to be interesting, too.”

In a separate interview, Jelly Roll confirmed his feelings about the show. “I love Idol. I’ve been an Idol fan my whole life. Who doesn’t love watching a kid’s dream come true on national TV? That’s what we get to see. To come back this year and have a full-time position with the cast is really great.”

Expanding on his role on Idol this season, Jelly Roll’s enthusiasm was apparent. “It’s fun. I’m glad we’re talking about this, because I look at my role probably different than anybody else does. I think I am the bridge from these young artists to the people’s living room. I am a bridge between them and the judges. I’m a constant mentor and source of advice, but more than anything, my job is to try to make these kids feel as good as I know they sound.”

Wolflick explained why this new role was created for Jelly Roll. “The word mentor seemed a little cliché and I wanted something with some weight. An artist-in-residence matches the gravitas that he has. He’s there with us all season. Hopefully he’s here for the long haul. He’s invested above and beyond what we would really expect of him.”