John Legend Celebrates Rove Concepts Furniture Collaboration: ‘It’s Cool to Dream Up Beautiful Spaces to Live, Work & Create In’
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John Legend is tapping into interior design. The 45-year-old singer partnered with Rove Concepts on a furniture collection that blends his design taste with Rove’s sleek aesthetic.
Inspired by Legend’s creative reach across music, film and theater, the Journeys Collection combines plush textures with wood finishes and rounded edges made from sustainable materials and available in calming, earthy tones such as tan, clay and sage green.
“I remember when this was just a concept, no pun intended,” Legend joked during the launch party at the Rove Concepts showroom in Los Angeles on Monday (Sept. 23). “It’s so cool to dream up beautiful spaces for people to live, work and create in.”
Legend added that the collection is a “nice coming together of Rove Concepts and my aesthetic. I love what we’ve done.”
The centerpiece of the collection is an oversized, comfortable sectional made from corduroy velvet and silkstone. Available tan, gray, clay and evergreen, the Kaye Sectional L-Shaped Sofa retails for $2,999 for Rove members and $3,999 for non-members.
Other standouts from the Journeys Collection include the Curva Lounge Chair ($932), Beja Rug ($665), Orb Coffee Table ($732) and Orb Side Table ($319). Members save 25% off pieces in the collection.
Rove’s membership program is $200 annually and offers 25% off sitewide for a year, 10% back in vouchers, VIP access to sales, a complimentary design consultation and a dedicated concierge for orders.
The Journeys Collection is available in Rove Concepts stores in Los Angeles, Miami and San Diego, Calif. in addition to Vancouver, B.C. and Toronto.
See more on the collection in the video below.
Latifah Muhammad
Billboard