K-Pop Group NMIXX Charms & Surprises With Spanish-Language Song at Latin Music Week 2024

NMIXX made history Wednesday (Oct. 16) at Billboard Latin Music Week, where they became the first K-pop act to participate in the event by being part of the exclusive K-Pop Goes Latin with NMIXX panel on how the Asian genre has exploded in the Latin market and its future in Spanish.

The female sextet, composed of Haewon, Kyujin, Sullyoon, BAE, Jiwoo and Lily, exuded charm onstage as they spoke — through a Korean interpreter, in English and some Spanish — about their taste for Latin music, their desire to participate in Latin American festivals such as Viña del Mar in Chile or Presidente in the Dominican Republic, and their desire to collaborate with stars like Rosalía, J Balvin, Gloria Estefan or Danna.

“I really like Rosalía’s music. That’s why it would be great to collaborate together someday, please, please!,” one of the members said sweetly in Spanish, drawing loud applause from the audience.

During the conversation moderated by Billboard deputy editor Lyndsey Havens, they said that last year they were at Kamp Fest in Mexico and were “very impressed” by the “passion and hospitality” they received from their fans in the Aztec country. They also noted that they have found a great cultural affinity between K-pop and Latin music, and that they are studying Spanish to continue expanding their relationship with their fans in the region and even record in Spanish.

They premiered a fragment of a Spanish version of their song “Soñar,” which they sang a cappella. And in a lovely surprise, they also performed the chorus of Karol G’s “Si Antes Te Hubiera Conocido” with a beautiful arrangement of harmonies.

NMIXX made its explosive entry into the K-pop scene in February 2022 and has been making waves globally ever since. In March 2023, their debut EP, expérgo, earned them their first entry on the Billboard 200 chart (No. 122). His third single, A Midsummer NMIXX’s Dream, surpassed one million copies sold. And his second EP, Fe3O4: BREAK, released in January 2024, cemented his growing dominance in the industry by reaching No. 1 on Billboard’s Emerging Artists chart. The EP also debuted at No. 2 on World Albums and No. 171 on the Billboard 200.

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Latin Music Week coincides with the 2024 Billboard Latin Music Awards set to air at 9 p.m. ET on Sunday, Oct. 20, on Telemundo. It will simultaneously be available on Universo, Peacock and the Telemundo app, and in Latin America and the Caribbean through Telemundo Internacional.