Karol G on How Con Cora Helps Her Fulfill Her ‘Mission’ to Empower Women

Billboard’s Spirit of Hope Award, created over two decades ago in honor of the late Selena, honors artists’ philanthropy. This year, it goes to Colombian superstar Karol G, who with her Con Cora foundation works to support women in vulnerable situations through scholarships (including education for imprisoned women and teen mothers) and support for the arts and educational institutions.

Amid her current global tour, Karol G spoke about the organization’s significance to her.

Why did you create Con Cora?

Many times, especially when I’m on a flight, I think: “God, it’s impossible for someone to receive as many blessings as I have, simply to be successful or rich. Please give me the wisdom to understand what is that thing I need to accomplish.” I feel my mission is through Con Cora and my amazing team of women, who are working together to transmit this message of empowerment and motivation, so we all fulfill our goals by promoting positive behaviors and generate opportunities for a more beautiful tomorrow.

What is the change you want to effect?

This project is for women in all aspects and situations of vulnerability: Women who have no resources for education; women who are denied their liberty or are close to finishing their [prison] sentences, and we give them a second chance and prepare them and help them in their reintegration; women who are an inspiration because they’ve overcome difficult situations and we give them resources to improve their quality of life; abused women; heads of families; women in the arts, women in sports.

What is one accomplishment you’re particularly proud of?

Our work with women who are heads of families because this way, we benefit the entire family. Also, the many people who want to join us. Every time we do a project, more people come forward to give us a hand. It has made us see just how many people work tirelessly to empower women.

As a successful Colombian artist, do you feel it’s your responsibility to give back?

As a Colombian, I feel it’s my responsibility to give back to my country, and to society in general. I feel 100% that what goes around comes around, and everyone who receives blessings has to extend them. I feel my real purpose is there: in inspiring other people, inspiring women and helping and supporting them to achieve their dreams.

For event dates, tickets and more on the conference, go to billboardlatinmusicweek.com.

This story originally appeared in the Sept. 23, 2023, issue of Billboard.