Kid Rock Is Supporting Bud Light Again After Boycott

Kid Rock has decided to support Bud Light again, eight months after his transphobic response to trans activist Dylan Mulvaney teaming up with Anheuser-Busch to promote the brand’s Easy Carry Contest.

“At the end of the day, when you step back and look at it, like, yeah, they deserved a black eye and they got one. They made a mistake,” the singer shared in a recent interview with Tucker Carlson. “So, do I want to hold their head under water and drown them because they made a mistake? No, I think they got the message.”

He added, “Hopefully, other companies get it too but, at the end of the day, I don’t think the punishment that they’ve been getting at this point fits the crime. I would like to see us back on board and become bigger because that’s the America that I want to live in.”

Rock concluded by noting, “There’s nothing wrong with giving a spanking. You don’t spank them for the rest of their life.”

In April, Rock posted a video to his social media accounts wearing a white MAGA hat. “Grandpa’s feeling a bit frisky today,” he shared, adding that he wants to make his message as “clear and concise as possible.” He then shot a semi-automatic rifle at three cases of Bud Light, telling the camera, “F— Bud Light, and f— Anheuser-Busch.”

At the time, in a statement received by Billboard, an Anheuser-Busch spokesperson said, “Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics. From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”

In July, CNN reported that Kid Rock was still selling Bud Light at his Nashville restaurant. In August, he was pictured enjoying aBud Light at Colt Ford show in Nashville, according to TMZ.