KISS OF LIFE drop glamorous music video for new single ‘Get Loud’
K-pop girl group KISS OF LIFE have released a music video for ‘Get Loud’, a single from their latest mini-album ‘Lose Yourself’.
The clip for ‘Get Loud’ finds KISS OF LIFE performing the high-energy songs across a variety of locations, including a gourmet restaurant and a large soundstage where they hold a dance battle against themselves. “Get loud / The bass getting louder, I’m down / Baby come and give it to me,” they sing on the chorus.
During a press showcase for the mini-album’s release, Belle said that ‘Lose Yourself’ is a project that “captures the journey of artists pursuing their dreams”, per The Korea Times. “It might seem strange, but it shows how captivating and professional that journey can be,” she added.
Elsewhere during the event, KISS OF LIFE also spoke about their future ambitions and how they have set their sights on a Coachella appearance in the future. “We’ve had this big dream of performing at Coachella since our debut,” member Natty said, adding that the girl group “will continue to grow” in order to do so.
‘Lose Yourself’ notably comes just a little over a week before the band are set to kick-off their ‘Kiss Road’ world tour, starting with two shows at Seoul’s Olympic Hall on October 26 and 27 before they tour North America for the remainder of the year.
Aside from ‘Lose Yourself’ and ‘Sticky’, KISS OF LIFE also released the single album ‘Midas Touch’ earlier this year. That record included the B-side track ‘Nothing’, which NME has named one of the best K-pop songs of 2024 so far.
KISS OF LIFE made their debut under S2 Entertainment in July 2023 with their self-titled EP, which included the lead single ‘Shhh’ and solo tracks by the members. They made their first comeback four months later with their second mini-album ‘Born to Be XX’ and title track ‘Bad News’.
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Carmen Chin
NME
