Kota the Friend Returns With ‘Michigan’ Featuring Big Sean, Talks New Album ‘No Rap on Sunday’

Over the last several years, Kota The Friend has been busy intentionally carving out a very normal life compared to other rappers.

While his rap peers may be chasing fame, fortune and relentless visibility, Kota’s been quietly utilizing what he’s got, building out a comfortable life for him and his family that’s fulfilling, sustainable and most importantly: Peaceful.

“One thing I really had to do was disconnect from social media, and disconnect from the numbers and what people think about me,” Kota tells Billboard. “Being so detached from that has allowed me to live a completely different life.”

The Brooklyn rapper returned with his latest album, No Rap on Sunday, last month, releasing the project exclusively on Even and avoiding DSP’s for the time being. Throughout the recording process, Kota was — and still is as of this interview — knee deep in renovating a new house he bought in Brooklyn. Throw in two kids and a wife to care for, there’s undeniably a lot going on, but in a way that Kota says keeps him focused and motivated on creating authentic music and an authentic life.

“At the beginning I told myself if I could pay my bills, keep a roof over my head, I’d be good. If I can feed my kids, I’m great,” Kota says. “I kinda set my life up in a way where I can focus on the art.”

Since the beginning of his career, he’s rapped extensively about chasing that lifestyle. Throughout his Lyrics To Go series and on projects like Once In a Blue Moon, Memo and Everything, Kota has served as the Every Man rapper. His biggest songs have included numerous motivational gems about getting back to the basics. Get off your phone, connect with people that cherish you. Go. Outside. These are the fundamentals that Kota lives by.

“We tryna live in the now, I really ain’t tryna get caught up in back in the day,” Kota raps on his latest song “Michigan,” which Billboard premieres today (April 13), and which features a stellar verse from Big Sean. Being present in your life is the most important gift you can give yourself, and Kota knows what it costs to get to that point.

“It’s almost like, you go through something and it kind of is a struggle, and you get out of it and you’re a much wiser individual,” Kota says. “The wisdom plus the authenticity, I think it just created this beautiful album.”

Below, Kota reflects on his latest single, working with Big Sean, and how it feels to be an indie rapper in 2025.

What inspired No Rap on Sunday? Where does that phrase come from?

I think it was really me coming back home and building a house out here, basically from scratch. Ripping all the walls out, ripping all the ceilings out and going through that process. It really made me feel like, “Damn I’m actually building something in my hometown.” It inspired me to create this album that was about where I’m from that was about my roots, about my family, and really honoring them and honoring everybody that raised me in the city that raised me. [No Rap on Sunday] is about taking that time to focus on what’s real. Cause we’re living in a digital world. So No Rap on Sunday is really that breath of fresh air when you look around and you’re really planted in the moment of what really matters.

Like you said though, you’re building a new house, you’re a dad. How has your relationship to staying in the moment changed as life has thrown more things at you that demand your attention?

I’ve definitely been feeling like I appreciate the small things in life a lot more than I used to. I forgive a lot a lot easier. There’s a lot of things that used to really weigh on my shoulders and and kind of bring me down that don’t exist in my life or hold the same weight as they used to. So I feel much lighter. I’ve definitely been moving through life with a lot less baggage and it feels great. I feel like this is something that I’ve wanted for a long time that I finally got a hold of.

How has that feeling changed your creative approach? Or has it?

Yeah, with this album I was able to really speak from that authentic place that you can only really speak from when you get certain things out the way. When you stop caring about stuff that doesn’t matter and start focusing more on your contributions in the world versus the perceptions of other people. My mental has been changed so much that I feel like when I listen to [the album] I’m like, “man I’ve never had this perspective on life before even in my older music.”

Pivoting into “Michigan.” You sound hungry on that record. Tell me about where that hunger is coming from a little bit more.

The hunger is coming from a place where I feel like I’ve achieved so much and done a lot of things that I’ve I’ve wanted to do in this life, and on “Michigan” I’m basically expressing that this is the way that I’m moving to life from now till the end. I’ve got my head down on my work. I’m not focused on the drama. Like, I see it, I feel it! And I see the people trying to bring me down. I see people trying to bring other people down, and I’m telling everybody that I’m one, I’m not here for it so please don’t bring it my way. Secondly, I just don’t care about it. I’m too focused on what I need to do. I’m too focused on making sure my people are good and we are collectively moving forward in every sense of the word.

How did you link with Big Sean and how important was it to get him on that record?

Man, I loved it. I love that he got on the record. I don’t think that there’s anybody else that should’ve done that record and I feel like the universe really put everything in line for that to happen.

How do you feel about his verse? ‘Cause he was going crazy.

I love it. I feel like he really gave me one of those great Big Sean verses and I think it’s gonna be legendary when it drops.

The music video for “Michigan” is very cinematic. What was your vision for this video?

I wanted to make a video that really paid homage to Michigan. We went out there and went to different parts. We went to Detroit and then went to Sleeping Bear National Park and [the video] just shows the contrast between both places and that was kind of what I loved about it. I really wanted to show people that we were appreciating the town from the city to the middle of nowhere.

Tell me more about the rollout of the project. What made you want to release the little differently and go through Even before dropping it on streaming?

I’ve been kind of thinking about the music and the industry and the way I’ve been releasing music and just putting it on DSP’s, Spotify, Apple Music, etc. and I realized that it made me feel like all this work I put into the music, once I released it on [DSP’s], it made me feel like it’s over. It kind of ruined the album experience cause people are gonna listen to the album and then they’re just gonna add their favorite songs to the playlist, and now it’s out for all the critics and all of the spectators. I realized that I didn’t want to do that to my art. I didn’t want to just give my art out like that for free just for people to comment on. So I wanted to put it on Even for my true fans to invest back in me. I invested a lot into this album and so I don’t plan on releasing the album on DSPs until July, and for the next four months I feel like this is time that me and my fans can kind of celebrate this album uninterrupted. It’s not even about the money, it’s about the energy, you know? I put so much energy into making this, and it’s not just me! So many artists put in a year two years to make an album, and I was just saying the other day how the fact that it’s not on DSPs makes me feel good. because I feel like I’ve created value for this piece of art that I put so much work into.

Tell me about some of the other features on this album. You got Fivio Foreign on here as well.

Specifically I wanted Fivio on the album because he’s one of those rappers from New York who, he’s a drill rapper, but I respect him as a rapper. So one thing that I wanna do in the city is just bring art — like me and Fivio being on record? For some people it’s like, “What are y’all doing on a song together?” and I love that. I love that because I feel like that’s how we can bring New York together. We don’t have to make the same kind of music to make a good record together. We’re all from here and we all represent a different part of the city, and a different aspect, but we all walk on the same grounds.

How do you feel about New York’s standing in rap right now? Do you feel it’s lacking that sort of unity?

Yeah, I feel like New York definitely has to come together. We’re the Mecca of hip-hop, and I feel like we haven’t really had that resurgence of artists that are international artists and really doing that thing on a big level. I’m at the point where I’m tired of it and I see what Kendrick is doing on the West Coast and it honestly inspired me because we need to do that here.

How do you feel you fit in on the current state of rap?

Honestly, I don’t think I fit in at all with the current state of rap, and it’s not a bad thing either! Lately, I’m motivated to just work on music. That’s what I look forward to more than anything, being able to collaborate with different artists and create different opportunities for all of our music to be heard. One thing that I’m doing is definitely keeping my ear to the streets, cause I just wanna make good music with talented people.

Watch the video for “Michigan” below.