Liam Gallagher fronts Berghaus ‘ICONS’ jackets campaign, by Alasdair Mclellan
Liam Gallagher has become the face of a new Berghaus ‘ICONS’ campaign.
The brand was first founded in Newcastle Upon Tyne in 1966 and launched its signature range of outdoor clothing. It reached new heights in the ‘80s when it was worn by British mountaineer Sir Chris Bonington – who wore Berghaus when he summited Everest – and then famously appeared on stage in 1997, when Gallagher performed in Oslo as part of Oasis.
He wore it during the band’s European leg of their ‘Be Here Now’ tour, and the brand evolved into what Berghaus describes as a “badge of honour across subcultures”, and synonymous with “rave culture, the Madchester scene, and even the football terrace Casuals.”
Now, three decades later, Bauhaus has teamed up with the Britpop legend amid news of Oasis’ huge comeback tour.
The new range is called ‘ICONS’, and “marks a major moment for the brand, as it embarks on a new chapter of reclaiming its rightful place at the heart of British streetwear”. Both Gallagher and Sir Chris Bonington are the new faces for the company.
“My first encounter with Berghaus was through my brother Noel. He purchased a green one in the late ‘80s and I was always pinching it off him,” Gallagher said in a statement. “They were all the rage and I couldn’t wait to get my hands on one of my own. I thought to myself ‘When I’m rich and famous I’m getting myself one.’
“I finally did that and I’ve still got it to this day. To be asked to work with them on their comeback means a lot.”
In the ‘ICONS’ range, Berghaus has reimagined archived classics, including the Trango Jacket – seen worn by Gallagher above – as well as the Mera Peak and Lumley. Find out more about the range here, and check out some photos below, shot by Alasdair Mclellan.
This isn’t the first clothing brand the Oasis frontman has put his name to since the reunion. Last month, he and Peggy Gou were announced as the new faces of fashion brand Stone Island in time for its autumn and winter campaign.
The campaign posters spotlighted a selection of answers from a 100-question Q&A with each of the stars.
In Gallagher’s questions, he was asked his favourite city in the world, to which he responded: “Manchester City, and the City Of Manchester.”
The singer is often seen sporting parkas, even in the hot summer months. He once admitted to even wearing his signature parka while gardening.
Oasis announced their long-awaited reunion in August, with a tour of the UK and Ireland. Later, they confirmed their return to North America as well as a string of shows in Australia, which will take place in late October and early November and has since been extended twice due to “phenomenal demand”.
Since the announcement, there have been reports that a documentary is in the works to chronicle their journey to their return and the colossal gigs, although the band have since denied this.
Sources close to the band and tour have told NME that further international dates are set to be announced for cities including Seoul (South Korea), Tokyo (Japan), São Paulo (Brazil), Santiago (Chile) and Buenos Aires (Argentina).
The band previously confirmed that their 2025 UK and Ireland dates would be the only European shows of their comeback tour. They later told fans that plans were “underway” for further performances around the globe.
Oasis have ruled out a headline performance at Glastonbury 2025 and said they won’t be appearing at any other festivals next summer. Liam and Noel have shot down rumours of a return to Knebworth in 2026 too.
Ahead of the comeback gigs, fans have been speculating over who will be the opening acts, with Liam Gallagher saying he was seeking “established acts” to appear on the bill. Cage The Elephant are set to join the line-up for the North American leg, and it was reported that the support for the UK and Ireland concerts will come from the former Verve frontman Richard Ashcroft and Cast. The latter group recently opened for Liam on his ‘Definitely Maybe’ 30th anniversary tour.
In other recent news, Liam has said that he and Noel have no plans to do any interviews together, told fans that a new Oasis album was “already finished”, and took aim at the recent sketch about them which featured on Saturday Night Live.
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Liberty Dunworth
NME
