LISA of BLACKPINK Launches Lalisa Comics Ahead of ‘Alter Ego’ Album

LISA‘s upcoming album Alter Ego might explore the five different sides of the BLACKPINK star, but in a new project coinciding with the LP, she’s downsizing to the two-dimensional world of comic-book panels.

As announced Tuesday (Feb. 18), the singer-rapper is launching a new venture, Lalisa Comics, in partnership with Zero Zero Entertainment, beginning with a 56-page graphic novel titled Alter-Ego: The Official Comic. Authored by LISA and illustrated by MINOMIYABI, the book will give fans a deeper understanding of the five personas the K-pop star individually channels throughout the songs on Alter Ego — Vixi, Roxi, Kiki, Sunni and Speedi — through comic-style storytelling.

“When three ruthless bullies trap Vixi in a virtual reality nightmare, her friends dive headfirst into the digital battleground,” reads a description on the product’s website. “Proving that while Vixi may work alone, she never has to fight alone.”

Now available for purchase, the comics will ship out March 24, about a month after the Feb. 28 release of Alter Ego. LISA has been teasing the release of her debut solo LP for months, getting fans hyped up with singles “Rockstar,” “New Woman” featuring Rosalía and “Moonlit Floor (Kiss Me).” Most recently, the White Lotus Season 3 star dropped “Born Again” featuring Doja Cat — whom LISA once called her “dream” collaborator — and Raye.

LISA has been teasing the five-persona concept behind Alter Ego since she first announced the LP in November, at which time she dropped an album trailer hinting at each of the alter egos’ contrasting aesthetics. In a January interview with Capital Breakfast‘s Jordan North, the Thai musician revealed which identity is her favorite: Vixi, because “she’s the bada–, she’s a villain.”

“I was trying so many different kinds of music styles while I was recording,” she added at the time. “I was like, ‘Oh, well I’ve never done this kind of stuff before, but it sounds great. Why not just kind of like put all the different styles into the album and call it Alter Ego?'”