Live Event Production Company Rock Lititz to Open 55-Acre Nashville Campus in 2025
Live event production and rehearsal studio Rock Lititz and development firm Al. Neyer have teamed to open a 55-acre Nashville entertainment rehearsal and production campus, Rock Nashville, in 2025.
The deal will include 44 acres of development over a 55-acre site in Nashville’s Whites Creek neighborhood. The Rock Nashville campus will include three buildings with more than 515,000 square feet of sound stages as well as creative offices and production facilities in various sizes with the capacity to support various production specifications for live shows, from local bands to A-list artists. The campus will include resources for performers and 13 band and production studio rehearsal spaces ranging from club/theater sizes to amphitheater, arena and stadium-scale (including one space up to 95 feet tall to replicate venues of that size), as well as set storage, backline rental, artist relation offices and a community cafe.
The campus is expected to become home to nearly 35 companies, including rehearsal studio complex SoundCheck, which had a hand in designing Rock Nashville and helped spearhead the strategic partnership between the team at Rock Lititz and Al. Neyer. SoundCheck will move from its current home on Cowan Street in Nashville, where it has been located for over three decades. Additionally, Clair Global, which provides live production spaces, systems integration and audio solutions, will be located at the new campus.
Groundbreaking for the new facility occurred in mid-April, and construction is expected to be completed in Fall of 2025. Rock Nashville is expected to be home to 400 employees, and 85 employees at support businesses.
“As a full-service developer, we’re thrilled to be involved in the design, construction, and development of the future of Music City and live entertainment. As we continue to invest in the growing market of Nashville, this is our first foray into the entertainment world. We couldn’t imagine a more perfect operating partner to bring a new offering to the Nashville market alongside,” said Patrick Poole, Nashville Market Leader for Al. Neyer, in a statement.
“As we approach ten years since Rock Lititz opened its doors, we’ve been eager to find the next space and partner for expanding our support for the live entertainment industry. This unique and hard-working community thrives with access to specialized training, mentoring, and resources to help create custom live experiences for audiences worldwide. It is with great excitement that we’ve identified Nashville and Al. Neyer as the right city and partner. We are passionate about growing this network, and Nashville is the perfect location to join with other industry leaders to create something special,” added Andrea Shirk, Rock Lititz President and CEO, in a statement.
“SoundCheck has been part of the Nashville entertainment community for over 30 years, and we couldn’t be more excited to make Rock Nashville our new home,” said Soundcheck GM Kindal Jumper. “As Music City continues to grow as a premier destination for all genres of music, the campus’s state-of-the-art facilities will allow Soundcheck to meet the growing needs of today’s acts, ensuring the highest caliber production experience for artists and crews from Broadway to Bridgestone.
Rock Lititz was founded in 2000 by Troy Clair, owner of Clair Global, and Adam Davis, CEO of the TAIT Group. The Rock Lititz campus in Pennsylvania opened in 2014 and is home to more than 40 companies that support the live entertainment space.
Jessica Nicholson
Billboard