Live Nation Discontinues Popular Lawnie Pass Offering Flat-Fee Entry to Summer Concerts

Live Nation is ending its “concerts all summer long” program at the company’s amphitheaters and plans to replace the multi-show offering with something different, company officials tell Billboard.

On Tuesday (Feb. 18), the Live Nation Lawnie Instagram page announced the end of the six-year-old program, in which music fans paid a flat fee for a lawn ticket to every summer concert at participating amphitheaters. Individual lawn tickets for most summer concerts this season are still available for purchase.

Live Nation is forecasting an increased show count at its amphitheaters this summer, according to its most recent earnings report in November (an updated earnings report is set to be released on Thursday, Feb. 20). Spending at the company’s sheds was up 9% in 2024 compared to the previous year.

“Artists grossed 30% more per show on average when playing the same amphitheaters this year compared to 2022 / 2023, offsetting rising show costs,” the November earnings release reported.

Company officials did not provide additional details about what program would replace the Lawnie pass, which cost $239 in 2024, though they said it would be announced later this year. Last year, pass-holders were given lawn tickets to most concerts, including sold-out shows, at venues like Talking Stick Resort Amphitheatre in Phoenix, Shoreline Amphitheatre in Mountain View, Calif., Hollywood Casino Amphitheatre in St. Louis; Isleta Amphitheater in Albuquerque, N.M.; PNC Music Pavilion in Charlotte, N.C.; and Dos Equis Pavilion in Dallas.

At the end of 2024, Live Nation posted a Spotify-style year-in-review recap announcing that the 2024 Lawnie Pass season stretched across 246 days — approximately eight months — and estimating that pass-holders spent more than 24 hours each summer on the lawn attending concerts. In total, 811 shows were covered by the Lawnie Pass, with the most popular being concerts by Chris Stapleton, the Red Hot Chili Peppers and Post Malone.