Live Nation Launches Music-Centered Destination Experience Company Vibee

Live Nation wants to keep the good times going even longer with its new music-led destination experience company, Vibee. Announced Thursday (April 20), Vibee will create immersive trips for music lovers in partnership with live event and festival producers.

At launch, Vibee will work with Live Nation partners Insomniac, C3 Presents and Country Nation, as well as other festival properties owned or partnered with the promoter, to develop multi-day events and activations on land and sea, in addition to bespoke festival and residency packages. It plans to create multi-day events with top artists in the Bahamas, Mexico and more that hit a wide variety of fans’ passions and interests, including gourmet dinners and spirit tastings, artist conversations and panels, health and wellness classes, limited edition artist merchandise and memorabilia.

“Vibee was founded to build indelible memories between fans and their favorite artists in a new way,” said Vibee president Harvey Cohen in a statement. “We are poised to deliver a range of once-in-a-lifetime destination experiences for every type of fan in vibrant locations all over the world.“

With Insomniac, Vibee is producing a premium cruise and music festival experience based on Electric Daisy Carnival called EDSea as well as Hotel EDC, a Resorts World takeover during the flagship Electric Daisy Carnival in Las Vegas next month.

The company is also set to host exclusive Vibee Hotel Experiences at festivals including Lollapalooza and ACL Festival. These will include accommodations at one of Vibee’s premier hotel partner properties along with the full VIP treatment, including limited edition merch, exclusive gift bags, on-site experience concierge and more. Platinum Package bundles will also receive an exclusive backstage tour including unique photo ops and behind-the-scenes looks at the festival.

According to a press release, Vibee already enjoyed a sold-out weekend at Rock the Ocean’s 2023 Tortuga Music Festival earlier this month. It’s slated to announce numerous curated events this year, including a boutique fall trip to the Bahamas with “a legendary artist,” a four-day Cabo adventure with a top DJ and a bespoke country music weekend in Nashville. Other upcoming events include Beyond Wonderland at the Gorge, Day Trip Festival, BEACH IT!, TidalWave Music Festival and Format Festival.