Live Nation Partners With Stray Kids Label JYP Entertainment to Expand Roster’s Global Touring

K-pop giant JYP Entertainment has signed a multi-year global strategic pact with Live Nation to produce tours for all artists on JYP’s roster, it was announced Monday (Nov. 13).

Under the deal, Live Nation will produce tours for established JYP artists including TWICE, Stray Kids, iTZY, Xdinary Heroes (XH) and NMIXX as well as emerging talent. The new partnership formalizes and expands upon the companies’ existing relationship — as they’ve jointly promoted and produced tours over the last several years — while also expanding the global reach of JYP artists. Live Nation currently operates in more than 45 countries, according to a press release.

Since JYP and Live Nation began working together, the companies have collaborated on tours for artists including TWICE, who became the first K-pop girl group to headline both NFL and MLB stadiums when they played Sofi Stadium in L.A. and MetLife Stadium in New York earlier this year, according to a press release. The group is in the midst of its fifth and largest world tour to date, READY TO BE, on which they are slated to play 44 shows across 25 cities globally. Elsewhere, the companies teamed up for Stray Kids’ second world tour, MANIAC, which included 42 shows in 18 cities in North America and Asia, including two dates at BMO Stadium in L.A.

JYP is currently focused on broadening its global reach. In June, the label announced an expansion of its strategic worldwide partnership with Republic Records and Imperial to cover JYP’s entire roster. The partnership now includes global distribution of artists and catalogs, A&R, marketing and business development.