Llama Puppets, Fashion Disasters and Secret Service Scuffles: Music Publicists Share Their Craziest Memories

On Billboard’s Power Publicists list, the top artist representatives at labels and independent companies share stories of the unforgettable moments their careers in music publicity have included thus far, as well as the philosophies that guide them.

Below, members of their often-extensive teams weigh in.

On Their Craziest PR Memories….

“Super early on in my career I was on the carpet for a gala on a Monday in May. I was very junior and not necessarily supposed to be in this situation with this artist, but there I was walking up the stairs holding the longest dress train. As flashes began to pop, it became clear that I did not know how to properly fix a train for a photo. Needless to say this artist not-so-quietly instructed me to find someone who knew what they were doing, quickly. Note: I quickly learned to fix a dress train.” —Beau Benton, svp, media & operations, Republic Records

“I once took an early morning flight and went straight to set for a photo shoot that lasted over 24 hours. We didn’t leave the set once, not even to check into our hotels — we just walked right back onto the plane the next day. I take pride knowing that experience didn’t break me; however, it did break the internet…” —Marisa Bianco, svp, media, Republic Records

“Once upon a time, I had a client performing an acoustic session at a well-known publication. Above their studio was a therapist’s office and drums were not exactly welcome in the session due to noise concerns. Without divulging all the mishaps of the day — an actual physical showdown broke out over a box drum. As a publicist, you quite literally need to be ready for anything and everything and always have your mending kit ready because you never know when a box drum might start an underground fight club.” —Erika Clark, vp, artist & media relations, Island Records

“Walking life-sized llama puppets down the red carpet at the VMAs in 2015 with Fall Out Boy was never something I thought I’d be able to add to my resume!” —Natasha Desai, vp, Full Coverage Communications

“I can’t say I ever imagined myself working the doors at Stevie Nicks’ afterparty to celebrate her second induction into the Rock and Roll Hall of Fame. That was pretty amazing.” —Gabi Hollander, director, Full Coverage Communications

“My artist arrived to a red-carpet (my first-ever red-carpet) an hour and a half late after the driver got lost, so I sprinted and found them a mile away on foot. They were the only artist to arrive on foot and did so approximately 1 minute before Taylor Swift. We were sweaty but we survived!” — Katie O’Gara, manager, artist and media relations, Island Records

“I once had an artist alert our team they were ‘on their way’ to a full day of press in NYC that was slated to start in an hour. It turned out what they meant was they were ‘on their way’ to the airport in Los Angeles, set to depart on the 6 hour LAX to JFK journey, arriving right in time for our entire planned press day to end. The minutiae matter!” —Erin Ryan, senior director, artist and media relations, Island Records

“Attending an event at the White House with a client and getting into a bit of a disagreement with the Secret Service.” —Jessica Sciacchitano, vp, music and entertainment, R&CPMK

On The PR Nightmares They Survived And Learned From…

“Back in 2018, at a prior job, I was gearing up for an annual activation and performance jam session with an array of acclaimed talent when the venue was faced with a bomb threat the day of the event. I had to deescalate the tension and concerns of on-site press, affirming that this was not what we meant by ‘an explosive lineup,’ while prioritizing the use and reporting of the brand/talent’s approved language by media covering the evening.” —Joshua Dickinson, senior director, publicity, RCA Records

“Being stuck on the set of a music video for thirteen hours with a few important journalists and not being able to complete the interviews. It was a turning point early in my career and taught me the importance of building real relationships. Transparency, good conversation and craft services helped us all get through a very long shoot.” —Randy Henderson, svp, publicity, Interscope Geffen A&M Records

On The PR Philosophies That Got Them Through It All …

“While our world is filled with many uncontrollable variables that often cause us to quickly and strategically pivot, showing up for our clients and working hard for them every single day remains a constant.” —Avery Robinson, director, Full Coverage Communications

“I always strive to put thought and meaning behind anything I do for an artist. As publicists we should strive to tailor the opportunities as best as possible for each artist and always have an opinion on why they should do it. One of my very first bosses in this business told me that if all you’re doing is sending an opportunity via an email, anyone can do your job. What matters most is the inclusion of your thoughts and your passion for the project.” —Ayanna Wilks, vp, publicity, Epic Records