Mass Appeal & Sony Music Unveil New Product Releases For #HipHop50 Initiative

Sony Music Entertainment and its Certified unit have partnered with Mass Appeal to unveil 50 product releases to commemorate HipHop50 through Legacy Recordings, Record Store Day, Vinyl Me, Please, Get On Down, Mobile Fidelity and Urban Outfitters. 

By way of Legacy Recordings, fans will be able to enjoy “new physical configurations, first-time digital releases, and limited-edition vinyl from the genre’s most influential and indelible icons, including Big Pun, Cypress Hill, Nas, OutKast, Q-Tip, RUN D.M.C., Three 6 Mafia, Wu-Tang Clan and more.”

To kick off the celebratory rollout, Nas’ Made You Look: God’s Son Live 2002 will drop on April 22. The exclusive Record Store Day vinyl will highlight Nas’ historic performance at Webster Hall in New York. It’ll also be available to stream the day before. Following that release, on May 12, Run D.M.C.’s 1988 classic Tougher Than Leather will be released on black vinyl on Legacy Recordings to celebrate its 35th anniversary. Then, Nas will have another reason to celebrate as his lauded 2003 effort, The Lost Tapes, will receive a vinyl update on May 26. According to a press release, “Get On Down is releasing Nas’ The Lost Tapes on limited edition double colored-vinyl in a gatefold jacket with numbered OBI limited to 2000 units.”

Last January, SME and Mass Appeal announced their initial partnership. “Sony Music and Mass Appeal will work together to showcase the creative excellence of SME’s dynamic talent and their contributions to music history through original content, experiences, merch and product collaborations in connection with Mass Appeal’s campaign leading up to this key milestone in Hip Hop culture,” said the release.