McDonald’s Sparks Big Mac Conversation During Billboard Latin Music Week with Eslabon Armado

This article was created in partnership with McDonald’s

Just as Latin music fuses deep-rooted traditions and modern beats, the iconic McDonald’s Big Mac is getting a fresh remix with the launch of the highly anticipated Chicken Big Mac — and fans saw it come to life at Billboard Latin Music Week.

In celebration, McDonald’s hosted a “Big Mac Bash” during Billboard Latin Music Week’s En Vivo night, bringing the Big Mac to center stage at Wynwood Marketplace. Fans flocked to the immersive experience where they enjoyed McDonald’s offerings,while deciding for themselves if the Chicken Big Mac is not *not* a Big Mac. . Once their decision was made, they enjoyed an energetic DJ set by DJ Kaos, who clashed Latin classics with new hits that had everyone dancing. 

Four special guests made a special appearance to cast their vote: the members of Eslabon Armado. Pedro Tovar, Brian Tovar, Ulises González and Damián Pacheco linked up with the McDonaldland characters at the Big Mac Bash, taking photos in front of the Big Mac backdrop to commemorate the occasion. 

A previous partner of Billboard Latin Music Week, McDonald’s is not new to the Latin music scene — they have consistently given back and connected with the Hispanic and Latino communities through initiatives in music, education, and sports. This year’s event was a testament to that dedication, bringing fans together to share their passion for music and food in an unforgettable setting. For more information, visit the McDonald’s website. 

Wish you were there? No worries! The Chicken Big Mac is now available for a limited time at participating McDonald’s restaurants nationwide. Featuring the same familiar toppings as the Big Mac but with two tempura battered chicken patties in place of the two all-beef patties, this unique taste gives fans what they crave and leaves them wanting more. Head to your nearest location to try it and decide for yourself if the Chicken Big Mac is not *not* a Big Mac.

Scroll to see photos from the celebration!