Meet CMT’s Next Women of Country Class of 2025

CMT’s Next Women of Country franchise, launched in 2013, has selected its class of 2025, naming seven burgeoning female country artists to the latest edition.

The Class of 2025 is Alexandra Kay, Dasha, Kaitlin Butts, Kat Luna, Lanie Gardner, Meghan Patrick and MŌRIAH.

CMT’s Next Women of Country franchise started 12 years ago under Leslie Fram, CMT’s former senior vp of music & talent, as a way to highlight developing country artists across CMT and parent company Paramount’s suite of brands.

“CMT provides support for our NWOC artists, their music and videos across CMT, CMT Music, PlutoTV’s CMT Equal Play channels, CMT Hot 20, our CMT Digital franchises (Studio Sessions, Campfire Sessions, On The Road, etc.) our curated playlists on Apple Music, Spotify and beyond,” Donna Duncan, vp of music & talent tells Billboard. “We also provide support and cross-brand promo opportunities across our portfolio of Showtime/MTV Entertainment Studios & Paramount Media Network brands with the Times Square Billboard in New York City, promotional and event opportunities.” There have also been branded NWOC tours, but so far there are no plans for a tour this year.

Members of the 2025 class are already benefiting from the corporate synergy. Duncan cites Dasha, who was the first country artist to be named an MTV Push artist in December. “We just coordinated a big premiere rollout for her new video with CMT, MTV and the Times Square billboard,” she says. “We also just booked her to perform at a Paramount ad sales event in Vail. These are the kind of opportunities we look to do across the board where it makes sense for all our artists.”

The official introduction to the new class will come Saturday (March 8) during CMT Hot 20 Countdown, when Lauren Alaina interviews each of the new inductees during the three-hour episode. The segments also include Alaina, who was in the class of 2014, breaking the news to each woman that she is a member of the 2025 class.

“It was special to have it come from someone who has also been in their shoes,” says Duncan. “One of my favorite moments is Lauren talking to Kaitlin Butts about her upcoming tour with Lainey Wilson. She tells her Lainey will take great care of her on the road – and that she herself is only a call away. That moment embodied exactly what NWOC is about – it’s become one big sisterhood and artist support group.” 

CMT selects the women through a variety of ways, but the primary focus is always the music, Duncan stresses. Then, “CMT takes a 360, full-picture look at each artist. There is no single stat, streaming benchmark or airplay requirement,” she says. “A variety of factors are considered in our decision making: Artists can be independent, signed to a label, in the industry for a decade or a new breakout sensation. Each class of Next Women are selected for their unique contributions to meeting the moment in country music.”

The seven-member class size is smaller than in past years — last year’s class was 14 — but Duncan says “there’s no one-size-fits-all rule for the number of inductees.”

Despite the cutbacks CMT underwent last fall as part of a Paramount Global restructuring, which included Fram’s departure, Duncan says continuing the NWOC program was never in doubt. “There was never a question CMT would continue the work it’s done for 10+ years in this space,” Duncan says. “Supporting female artists and underrepresented voices in country music remains a top priority for us.”

Including the new class, more than 130 women acts have gone through the NWOC program. Beyond Alaina, alumni include Ashley McBryde, Brandy Clark, Brittney Spencer, Carly Pearce, Ella Langley, Gabby Barrett, Ingrid Andress, Kacey Musgraves, Kelsea Ballerini, Lainey Wilson, Maren Morris, Megan Moroney and Mickey Guyton.