Mexico’s Love for the 90s Expands Via Bobo Producciones’ New Label, Management and A&R Branches

Bobo Producciones, the production and promotion company that for the past few years has produced the successful “90’s Pop Tour” in Mexico and the United States, this week expanded and launched new management, A&R and marketing departments in addition to a record label: Bobo Music.

“We are very excited about everything that is coming this year for our company. We continue to look for opportunities and expand strategically, especially in the Latin market in the United States,” Ari Borovoy tells Bilboard Español. The former member of pop group OV7 — which had its heyday in the 1990s — heads Bobo along with his brother, Jack Borovoy and Sonia Salvador.

For its expansion, the company brought in veteran music industry executives, including Humberto Calderón, who has headed marketing and A&R at BMG and Universal Music; Sabo Romo, the renowned musician, producer and founder of legendary rock band Caifanes; and Eliseo Reyna, who has been a key player in conceiving successful concept albums such as Rock En Tu Idioma and Rock En Tu Idioma Sinfónico.

“Bobo’s strength and growth in Mexico, the United States, Spain and Latin America will be materialized with our offer of development and consolidation of artists,” says Calderón.

The team aims to develop new projects and expand marketing and production to strengthen the company’s work. Bobo has more than 15 years of experience in musical events and managing Mexican stars including Pedro Fernández, Lupita D’alessio and Sentidos Opuestos, among others.

The company’s most recent success is the 90’s Pop Tour, which last year toured 10 cities in the United States and Mexico, including a stop at Madison Square Garden. The tour has begun its sixth season, featuring Paulina Rubio on four dates, including a May 3 stop in Querétaro and another on May 18 in Mérida. The tour includes a cast of stars from the 90s, such as Caló, The Sacados, Magneto, Kabah, JNS, Ana Torroja, Mercurio and Sentidos Opuestos. In addition to performing their beloved hits that made history in Spanish language music, they also collaborate on new versions with their colleagues.