Netflix Exclusively Presented a Preview of ‘NEON’ Reggaeton Series at Latin Music Week 2023

Netflix previewed the first episode of its NEON series to a select group of viewers at an advance screening party on Wednesday (Oct. 4). The sneak peak that took place during Latin Music Week was the first look at the show that will begin streaming on the the platform on Oct. 19.

The eight-episode comedy series filmed in Puerto Rico tells the story of the struggles of three childhood friends – Santi, an emerging artist played by Tyler Dean Flores, his friend/manager Vanessa (Emma Ferreira) and friend/creative director Felix (Jordan Mendoza) – trying to achieve success in the reggaeton industry.

With an ambitious plan, full of dreams and a limited budget, the three friends decide to leave their city and take a trip to Miami with the conviction that Santi could become the biggest reggaeton star on the planet. They soon face the harsh realities of being an emerging artist and realize that their brilliant plan is not as easy to pull off as they imagined.

NEON‘s creative team includes prominent reggaeton producer and Grammy winner Tainy, along with Lex Borrero and Iván Rodríguez, all affiliated with Ntertain and Neon16 and known as Tainy & One Six. The talented team served as executive music producers, writing and producing original songs exclusively for the series.

In addition, the team of music supervisors also includes One Six from Neon16 and Ntertain, as well as Joe Rodríguez and Javier Nuno from Indice.

The NEON series is a joint creation of Shea Serrano and Max Searle, the latter also serving as showrunner. The executive production team consists of Serrano and Searle, along with an outstanding list of collaborators, including Scooter Braun, James Shin, and Scott Manson of SB Projects, Anne Clements, and Daddy Yankee. Kyle Vinuya and Demi Adejuyigbe serve as co-executive producers, and Jordan Mendoza serves as consulting producer.

Celebrated for more than 30 years, the 2023 edition of Latin Music Week includes a Superstar Q&A with Shakira; the Legends on Legends chat with Chencho Corleone and Vico C; Making the Hit Live! with Carin León and Pedro Capó; a panel with RBD’s Christian Chávez, Christopher von Uckermann, and Maite Perroni; Superstar Songwriter discussion with Edgar Barrera and Keityn, among many other panels, Q&As and workshops. See the ultimate Latin Music Week guide here. This year’s Latin Music Week, which kicked of on Monday and wraps up on Friday (Oct. 6), also includes showcases by Peso Pluma, Mike Bahía and Greeicy, DannyLux, and Fonseca, to name a few. Check out the dates and times for the showcases throughout the week here.

Official partners of the 2023 Billboard Latin Music Week include AT&T, Cheetos, CN Bank, Delta Air Lines, Lexus, Netflix, Michelob ULTRA, and Smirnoff.

Latin Music Week coincides with the 2023 Billboard Latin Music Awards ceremony, which will broadcast live from the Watsco Center in Coral Gables, Fla., on Thursday (Oct. 5) and will air on Telemundo. It will also broadcast simultaneously on Universo, Peacock, the Telemundo App, and throughout Latin America and the Caribbean on Telemundo Internacional.