Nicki Minaj’s First Sneaker Collection Is Here: Where to Buy It Online
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Nicki Minaj’s very first sneaker collection is now available, the rapper announced on Instagram on Friday (April 12). Minaj teamed up with Loci, a sustainable sneaker and apparel brand, to release a sneaker collection consisting of 11 designs available in her signature pink as well as other colorways, including white and blue as well as white and red sneakers.
The Nicki Minaj x Loci collection “epitomizes Nicki’s bold and vibrant style,” according to a statement on the brand’s website. The collection is available in men’s and women’s sizes and blends “high-fashion chic” with a street style aesthetic.
The collection is priced from $185-$200 and each shoe features a royalty-inspired Nicki Minaj stamp on the tongue. The stamp is an ode to Minaj’s “reign as the Queen of Rap” and Loqi’s British roots.
Minaj called the new collection a “dream come true” in a previous Instagram post. “4/12 = 11 new pairs of my OWN sneaker. 11 completely different designs for you to choose from. An absolute dream come true. I can’t WAIT for you guys to see my 1st collection!!!! Link in bio to SIGN UP NOW,” she wrote last month. “Thank you to my team for helping me make this dream come to fruition. This isn’t a sponsorship. I’m an owner & partner & we will be showing you the first complete collection on 4/12. Love you BARBZ. THANK YOU.”
The “FTCU” rapper has been on the road since launching her Pink Friday 2 Tour on March 1. The tour has made stops at Rolling Loud L.A. and J. Cole’s Dreamville Festival and heads to Columbus, Ohio on Friday and Milwaukee on Saturday, followed by Montreal and Toronto, Canada next week. Get tickets here.
Shop sneakers from the Nicki Minaj x Loci collection below.
Latifah Muhammad
Billboard
