Nodwin Gaming Buys 51% Stake In All That Matters Parent Branded

Branded, the parent and organizer of Asia’s annual All That Matters conference and showcase event, is now part of the Nodwin Gaming family.

Announced Tuesday (April 11), the Singapore subsidiary of Nodwin has acquired a 51% stake in Branded, the full-service live media specialist.

Financial terms weren’t disclosed.

As part of the arrangement, Nodwin, part of Nazara Technologies, will acquire all Branded’s existing event IPs, including All That Matters. Also, Nodwin, one of the world’s leading gaming and esports companies, will “expand its network of international sponsors to grow revenues from its live business as it continues its pursuit to grow as a sports media company” with a focus on esports and gaming, reads a statement unveiling the acquisition.

Branded co-founder and CEO Jasper Donat says both parties will tap into business synergies across APAC and beyond, with a view to expanding on its existing events and IP, and co-creating new properties.

“Over the past few years, Branded has transformed from a live event IP creator and producer to a live media company,” he comments. “We are really excited to become a part of the Nodwin Gaming family and share their vision and commitment to the business of growing media and entertainment and the communities around them.”

Based in Singapore, Branded produces All That Matters, which includes the Music Matters stream and complementary tracks on live entertainment, sponsorship, sports and more. ATM is widely considered the most important music conference in the region, with more than 2,000 guests turning up in a regular year, organizers say. The 2022 program featured guest speakers Universal Music Group Lucian Grainge; Spotify’s global head of editorial Sulinna Ong; and TikTok’s global head of music Ole Obermann; and Adam Wilkes, president, AEG Presents Asia Pacific, among others.

“We share very similar synergies be it our common love for gaming, sports, music, esports or entertainment, so this was a near-perfect match,” says Nodwin co-founder and CEO Akshat Rathee, noting Branded’s IP “will add a new dimension to what we already offer.”

On the flip side, Rathee explains, we “will also look at the talented Branded team taking our existing IPs such as Playground, The Premiership, NH7 and others international.”

This year’s ATM celebrates its “coming of age” 18th edition, with a three-day-long industry powwow at Hilton Orchard, which, again, revs up for the Singapore F1 Grand Prix week.