NYU Launches Sony Audio Institute for Music Tech & Business Students

New York University (NYU) and Sony Corporation have announced the launch of a new institute at the school through which students will have access to Sony audio technology, be given real-world opportunities and more.

Formally dubbed the Sony Audio Institute for Music Business and Technology, the institute will be based within NYU’s Steinhardt School of Culture, Education, and Human Development, whose leadership and faculty co-created it alongside Sony’s personal entertainment business. Through the partnership, students enrolled in Steinhardt’s music business and music technology degree programs will have access to Sony audio technology, including 360 Reality Audio and the 360 Virtual Mixing Environment — both of which will be outfitted in the newly-named Sony Audio Institute Studio at NYU’s Brooklyn campus.

NYU’s Music and Audio Research Lab (MARL) will also receive input from Sony researchers and engineers in conducting its research on music and audio technologies. Current areas of focus at MARL include music and auditory perception and cognition; machine listening and music information retrieval; spatial and immersive audio; and music in the health and rehabilitation sciences.

The institute will additionally offer workshops, internships and special events to students, while NYU venues “will present student-driven programming that bridges the gap between academic learning and real-world industry experiences,” offering students “a platform for hands-on innovation and collaboration,” according to a press release.

Through the institute, NYU will also establish a scholarship program to assist undergraduate, graduate and doctoral students at NYU Steinhardt “who demonstrate financial need and academic merit with a preference for students who have an interest in pursuing research or careers in the audio industry,” the release adds.

The institute, which has been established for an initial 10-year term, is set to open this spring, with NYU Steinhardt clinical professor and music industry veteran Larry S. Miller serving as inaugural director. Miller will also continue serving as the director of the music business program at NYU Steinhardt until fall 2025.

“It is an honor to establish this collaboration with New York University, one of the world’s premier music schools, renowned for its long-standing legacy of producing some of the audio industry’s top talent,” said Kimio Maki, president/CEO at Sony Corporation, in a statement. “Through this collaboration, we look forward to inspiring creativity for the next generation of music creators and witness how their artistry will influence the music industry for years to come.”

NYU president Linda G. Mills added, “We are excited and grateful that Sony has chosen NYU Steinhardt to collaborate on this important initiative, which will create new opportunities for our amazingly talented students through scholarships, internships, research fellowships, and other unrivaled experiences. This forward-looking initiative will not only create new opportunities for creative expression, it will give our students a competitive advantage in a rapidly changing industry. I’d like to thank the team at Sony and everyone at NYU who worked tirelessly to make this dream a reality.”