Oasis fans react to Ticketmaster’s dynamic pricing

31 August, 2024

Oasis (Photo by Dave Hogan/Getty Images)

Oasis fans have reacted to Ticketmaster’s controversial dynamic pricing system whilst attempting to buy tickets for the upcoming reunion tour.

The ticketing platform has been in the headlines for its “surge pricing” scheme introduced in 2022, which increases ticketing priced based on demand.

With Liam and Noel Gallagher set to reunite for the first time in 16 years for Oasis Live ’25 – and the tour reported to make a staggering £400million – Oasis fans are the latest target of surge pricing, with some taking to social media to express their disappointment at the company.

One fan also shared their attempt to get tickets to Dublin’s Croke Park show, writing: “In demand standing ticket” is just a standard standing ticket except double the price. No difference between Ticketmaster and touts.” When ticket prices were revealed by pre-sale for Ireland, tickets started at €86.50. However, this fan shared a screenshot showing the tickets were going for €415.50 each.

Another user took to X/Twitter to write similar, claiming: “After 105 minutes in the queue: only tickets left for Oasis on Sunday are “official platinum tickets” (€490.50) and “in demand standing tickets” (€415.50). 

Meanwhile, another person wrote: “Ticketmaster are absolute jokers. Bumped standing tickets for Cardiff Oasis gig to £356! Even they are sold out now and only ones I can add to basket after 3 hours or queuing is nearly £1k for 2”. Cardiff standing tickets were previously priced at £135 plus fees when ticket prices were revealed by pre-sale on Friday (August 29).

Ticketmaster have clarified on their website previously that tickets that are “market-priced” “may increase or decrease at any time, based on demand. This is similar to how airline tickets and hotel rooms are sold.”

NME has reached out to Ticketmaster for comment.

This isn’t the first time Ticketmaster have come under fire for their dynamic pricing strategy. Most notably, The Cure took aim at the company, saying he was “sickened” when he saw Ticketmaster fees totalled higher than the face value itself.

He continued: “To be very clear: the artist has no way to limit them. I have been asking how they are justified. If I get anything coherent by way of an answer I will let you all know.”

After cancelling over 7,000 tickets on secondary resale sites, Smith was later able to convince the ticketing giant to issue small reimbursements to verified ticket buyers to compensate for “unduly high” fees. He later had to ask Ticketmaster to explain why tickets in its promised face value ticket exchange were “weird” and “over priced”.

Paramore’s Hayley Williams also previously told the company to “get their shit together”, saying: “We don’t take it lightly, we know, honestly, especially now, it’s a huge sacrifice to come to a show because Ticketmaster need to get their shit together.

“We’ve put a lot of pressure on ourselves too because we were like, ‘People are spending money that they don’t have to come and hang out with us and we better give them something that’s worth that’. We just love you so much.”

Meanwhile, Oasis have warned fans they will “cancel” any tickets sold through the secondary ticket market.

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