Olga Tañón, Ivy Queen & La India Pay Vibrant Tribute to Celia Cruz at Billboard Latin Women in Music 2025

Three superstars of Latin music — reggaetón icon Ivy Queen, salsa legend La India and merengue star Olga Tañón — paid vibrant tribute to Celia Cruz during the third edition of Billboard Latin Women in Music, broadcast live on Thursday (April 24) via Telemundo.

In a colorful number very much in the style of the Queen of Salsa, with background visuals that went from a tropical jungle to a colorful carnival, Tañón opened the set with a fiery version of “Yerbero Moderno,” Ivy Queen followed with a vibrant rendition of “La Negra Tiene Tumbao,” and La India honored her godmother Celia with the dazzling classic “Quimbara,” before all three united in a masterful final chorus.

In honor of the centennial of Cruz’s birth, which is being celebrated this year, Cruz — born in 1925 and passing away in 2003 due to a brain tumor — was posthumously awarded the Legend Award. The honor was presented by Cuban singer Goyo, who spoke about how, as a child, she had the opportunity to meet the Queen of Salsa and sing for her. A video featured scenes from Celia’s life and impact, with testimonies from Gloria Estefan, Ivy Queen, Olga Tañón, and La India about the influence the “Guarachera de América” had on their lives and careers.

Cruz was also celebrated this week by Billboard Español with a cover story featuring testimonials from Emilio Estefan, La India, Randy Malcom, and Goyo.

Known for timeless tropical hits like “La Vida Es un Carnaval,” “La Negra Tiene Tumbao,” and “Ríe y Llora” — and celebrated for her iconic “¡Azúcar!” catchphrase, her vibrant personality, and her flamboyant outfits — the Cuban superstar is recognized as a cultural icon and one of the most influential vocalists in history, with nearly 40 albums recorded.

Each of the artists in Thursday’s tribute has been honored at Latin Women in Music: Ivy Queen received the Icon Award in 2023, La India was recognized with the Pioneer Award in 2024, and Tañón received the Lifetime Achievement Award this year.

Hosted by 2024 honoree Ana Bárbara, the third annual edition of the Billboard Latin Women in Music special is broadcasted live exclusively on Telemundo, Universo, Peacock, and the Telemundo app, and throughout Latin America and the Caribbean via Telemundo Internacional.

The 2025 honorees also include Selena Gomez as Woman of the Year, as well as Belinda (Evolution Award), Natti Natasha (Unstoppable Artist Award), Anitta (Vanguard Award), Chiquis (Impact Award), and Ha*Ash (Unbreakable Award).

For Billboard’s Latin Women In Music 2025 executives list, click here.