Peggy Gou Signs With WME for Global Representation

Peggy Gou has expanded her WME representation and is now globally represented by the agency.

Based in Berlin, Gou’s 2023 tour schedule has included EDC Mexico, Sónar Barcelona, KappaFuturFestival, Lollapalooza Stockholm, Electric Castle, Creamfields North and ARC Music Festival. Upcoming plays include Australia’s Beyond The Valley and Wildlands festivals. She’s also played events including Primavera, Melt!, Glastonbury and Coachella.

The South Korean DJ/producer was previously represented by WME for international touring and brand partnerships. She continues to be represented by Technique Publicity.

Gou is currently riding the wave of her latest single, “It Goes Like (Nanana).” The producer’s first track to scale the Billboard charts, it’s currently sitting at No. 4 on Dance Mix Show/Airplay and is also climbing inside the top 40 on the Global 200. The song has earned 27 million on-demand streams in the United States since its release, according to Luminate.

“I really did not expect this reaction,” Gou recently told Billboard. “My song was never on a chart before. In the beginning I wasn’t sure what [charting] meant exactly.” She added that following the success of her 2019 track “Starry Night,” she felt pressured to top it. “Sometimes pressure is a good thing,” she said. “It always kind of pushes me.”

“It Goes Like (Nanana)” is the lead single from Gou’s debut album, which will be released next year by XL Recordings.

Gou is also the founder of PEGGY GOODS, a merchandise company now offering a full range of apparel and accessories lines. A longtime figure in the fashion world, she’s had deals with Louis Vuitton, Versace, Levi’s and Lacoste, among others.